Heidi Yao

Director, Head of Marketing, IT & Mobile

Samsung Electronics

As the Head of Marketing of Samsung Electronics Hong Kong, Heidi leads brand marketing and communications for smartphone, laptop, tablet and wearable business.

Heidi joined Samsung as the head of digital marketing in 2016 and was named to her current position in 2018. Over the years, Heidi took up the role to transform marketing functions through speeding up digital and technology adoption to deliver data-driven insights to help business enhance strategy with a strong focus on customer.

Prior to joining Samsung, Heidi spent 8 years working at hospitality. She served in several functions, including Sales & Marketing, Revenue Management, Online Business and Marketing Communications at two hotel groups – Sino Hotels and Shangri-La Hotels & Resorts.