MASTERING THE
CUSTOMER JOURNEY
Exploring the Future of Retail Marketing
13 February 2025
9:30am – 12:00pm SGT
Venue: The Warehouse Hotel
The retail landscape is being reshaped by rapid technological advancements, evolving consumer behaviours, and the rise of new digital channels. To thrive in this dynamic environment, brands must master the art of customer journey management and anticipate the future of retail marketing.
Join us for an exclusive event exploring the key trends and technologies that will define the next era of retail, including the rise of Connected Retail, the blurring of online and offline experiences, and the increasing demand for personalisation.
This event will provide valuable insights into:
- The future of retail: Understand the forces shaping tomorrow’s retail landscape and the challenges and opportunities they present.
- Connected Retail: Discover how this innovative approach can bridge the gap between physical and digital, creating seamless and engaging customer journeys.
- Customer-centric strategies: Learn how to build a cohesive brand experience across all channels, leverage data-driven insights, and foster lasting customer relationships.
- Emerging technologies: Explore the role of AI, machine learning, and immersive experiences in enhancing customer engagement.
- Leadership perspectives: Gain valuable insights from industry leaders and brand-side innovators during our engaging fireside chat and panel discussion.
Don’t miss this opportunity to gain a competitive edge and master the customer journey in the exciting future of retail marketing.
SPEAKERS
Nikhil Rao
Chief Marketing Officer
Mars
Dheeraj Raina
Vice President and Head of Integrated Marketing and Communications for Southeast Asia
Shane Ang
Regional Head of Intelligence & Performance (Asia Pacific)
Moët Hennessy
Raushida Vasaiwala
Strategic Advisor
Yik Hun Lee
Vice President Partnerships
Minden AI
Richard Murray
Head of Growth for Connected Retail, APAC
Soren Beaulieu
Regional Content & Strategy Director
AGENDA
13 February 2025
9:30am – 12:00pm SGT
Venue: The Warehouse Hotel
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
REGISTRATION AND COFFEE
10:00
WELCOME BY MARKETING-INTERACTIVE
Speaker:
Soren Beaulieu
Regional Content & Strategy Director
10:05
OPENING PRESENTATION
“RETAIL REVOLUTION:NAVIGATING THE CUSTOMER JOURNEY IN A CONNECTED WORLD” BY ADM GROUP
- This presentation explores the forces shaping the future of retail, including the rise of Connected Retail, the blurring of online and offline experiences, and the increasing demand for personalisation.
- Discover how brands can leverage these trends to create seamless, engaging customer journeys that drive loyalty and growth.
Speaker:
Richard Murray
Head of Growth for Connected Retail, APAC
10:35
FIRESIDE CHAT
A CMO’S VISION FOR THE FUTURE
- Join an insightful conversation with a senior marketing executive as they share their perspective on the future of customer engagement.
- Gain insights into how leading brands are adapting to changing consumer behaviours, embracing new technologies, and building customer-centric strategies for success.
Speakers:
Dheeraj Raina
Vice President and Head of Integrated Marketing and Communications for Southeast Asia
Richard Murray
Head of Growth for Connected Retail, APAC
11:00
NETWORKING BREAK
Recharge and connect! Take this opportunity to engage in meaningful conversations with industry peers, share ideas, and forge valuable connections over refreshments.
11:15
PANEL DISCUSSION
MASTERING THE CUSTOMER JOURNEY: STRATEGIES FOR SUCCESS IN TOMORROW’S RETAIL LANDSCAPE
- Our expert panel of industry leaders and brand-side innovators will discuss the key strategies for optimising the customer journey in the future of retail.
- Hear diverse perspectives on leveraging Connected Retail, creating immersive experiences, and building lasting customer relationships in an increasingly digital world.
- This interactive discussion will provide actionable takeaways to help you navigate the evolving retail landscape and achieve customer-centric success.
Speakers:
Nikhil Rao
Chief Marketing Officer
Mars
Shane Ang
Regional Head of Intelligence & Performance (Asia Pacific)
Moët Hennessy
Yik Hun Lee
Vice President Partnerships
Minden AI
Richard Murray
Head of Growth for Connected Retail, APAC
Moderator:
Raushida Vasaiwala
Strategic Advisor
12:00
NETWORKING AND END OF EVENT
Enhanced: Continue the conversation! Enjoy a final opportunity to network with fellow attendees and speakers, solidifying new connections and reflecting on the key takeaways from the day.
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130