Dheeraj Raina

Dheeraj Raina

Vice President and Head of Integrated Marketing and Communications for Southeast Asia

Mastercard

Dheeraj Raina is the Vice President and Head of Integrated Marketing and Communications (IMC) for Southeast Asia at Mastercard. Based in Kuala Lumpur, he leads marketing, partnerships, and activations across ten markets. Raina’s team handles brand, consumer, and product marketing, sponsorships, and communications. He collaborates with business leaders and country managers to drive growth and enhance consumer engagement through Mastercard’s Priceless platform. With over 18 years of marketing experience, Raina has held leadership positions at major media agencies, including CEO of Dentsu Malaysia and Managing Director of Mindshare Malaysia. He also served as Chief Marketing and Strategic Communications Officer at Gentari, a Petronas subsidiary. Raina is passionate about leveraging technology and data to further Mastercard’s position in the rapidly evolving Southeast Asian digital economy.