Yik Hun Lee

Vice President Partnership

minden.ai

Yik Hun is a brand builder with over 20 years of end to end Marketing experience working across FMCG & Retail brands in Asia Pacific. He is currently Vice President of Partnership Services at minden.ai, the Temasek-founded company behind the yuu Rewards Club programme in Singapore. Prior to this, Yik Hun was Marketing Director with DFI Retail Group, overseeing the transformation of Cold Storage, Giant & Meadows in Asia. He was previously Senior Brand Director with P&G in China.