


STORIES
FOR A NEW ERA
WHEN
20 June 2023
TIME
9:00AM – 4:30PM (HKT)
WHERE
Hotel ICON
SOCIAL
#CONTENT360

attendees
speakers
case studies
%
manager and above
LIMITED TIME OFFER: 1999 HKD
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ABOUT CONTENT 360 – Hong Kong
2+ years of lockdowns have made an impact. APAC hubs and B2B marketers are re-strategising, many continuing expansion plans despite a global recessionary backdrop.
With internal stakeholders asking questions on the return on investment or linkages to sales, marketers need to tell stories well. In a new era where cultural, political, environmental sensitives abound, building the narrative that improves a brand’s image can be like threading a needle.
Content 360 – Hong Kong, the conference coming a month after its counterpart in Singapore, aims to foster discussion on diverse aspects of content marketing.
Whether it’s about the latest content trends, content creation processes, audience segmentation, content collaborations, customisation of content for emerging marketing channels, get ready for conversations for (and between) top local and international brands. This is the event that will help you get insights and expertise throughout the entire cycle of content marketing.
GET CHALLENGED AND INSPIRED BY ASIA PACIFIC’S MOST INFLUENTIAL MARKETERS
If you would like to suggest a speaker/topic or apply to speak, please drop us an email at SuhasBL@lighthouse-media.com.

Sabrina Man
Actress

Grégoire Michaud
Founder
Bakehouse

Iris Yeung
Head of Marketing
Flash Coffee

Joe Yu
Marketing Director
Futu Bull

David Ko
Director, Marketing & Communications
Gay Games 2023

Spoon Chan
Influencer

Gordon Lo
Head of Brand & Digital Marketing
Jebsen Beverage Company

Harold Weghorst
Global Vice President Marketing & Branding
Lenzing AG

Olivia Cotes-James
LUÜNA Naturals

Harshal Shah
Chief Marketing Officer
Manulife Asia

Karen Wong
Assistant Deputy Editor - North Asia
MARKETING-INTERACTIVE

Rezwana Manjur
Editor-In-Chief
MARKETING-INTERACTIVE

Steen Puggaard
CEO
Pirata Group

Jeffrey Hau
Co-Founder & Director
PRIZM

Jaslin Goh
Chief Marketing Officer
PayMe by HSBC

Aaron Busch
Twitter Personality
Prepare your content strategy
as the industry prepares
for a new era
The program, endorsed by the MARKETING-INTERACTIVE community in Hong Kong, highlights inspiring solutions in content marketing as well as reflections on what is transforming the industry and the new growth opportunities in 2023-2024.
Anchored around 4 key thematic pillars, Content 360 – Hong Kong brings together leaders to offer them new opportunities and tools to stimulate innovation and long-term development for their businesses.

Fragmentation of the attention economy

Tell stories smartly & build narratives
Content creators need to split their focus between narrative building and content that brings in sales. Tell the story around your product, service or brand in a way that furthers every brand’s twin objective of building brand awareness and contributing to commercial goals – a tall ask given limited resources and a changing customer profile.

Future-proof your content marketing TODAY
Is your team strong ready for the new era? Do they have the necessary skills? What will be the impact of AI tools?

Build and empower a community of content creators
Strategise your content, apply what you learn in your business, and have a unique experience with the Asia Pacific marketing community reunited in Hong Kong
C
Conference programme
vetted by expert marketers and addressing real content problems. We know that they are aced by practitioners. The programme provides potential solutions to unlock your full creative potential.
O
Opportunity to have an intimate and personalised experience
Personalisation is key for consumers. But what about you? We provide you with a multitude of solutions spread across ten sessions tackling common challenges faced by the marketing community at large.
N
Networking
you have access to MARKETING-INTERACTIVE’s extensive and curated network during the conference. Seize the opportunity to share your challenges in managing the transition into a new era.
T
Technology
you’ll love it! In addition to hearing from insightful providers, we will bring you vendors that will share the latest technology providers.
Exchange directly ON THE consumer MINDSET
We’ve got you covered! Nowadays marketers are increasingly thinking from the consumer perspective. Wouldn’t it be best to meet customers and test your strategies directly with them?
N
Nurture your knowledge
Throughout the conference, gain practical advice on real problems through business case studies, thought-provoking panels, and debates that spark discussions and open debates on controversial ideas.
T
Thought leadership
Get inspired by visionary leaders who have unique perspectives on business, technology and life and learn from the creme de la creme on how to align strategic initiatives to business goals in your marketing content plans.
SPONSOR AND PARTNERS
The content marketing space is a fast-paced and hectic industry and professionals in this field are constantly facing new challenges. Content 360 – Hong Kong is the perfect platform for your brand to meet, interact and build long-lasting and positive relationships with top marketing leaders and decision-makers across the region.
Whether your objective is brand exposure, lead generation or simply just expanding your industry network, MARKETING-INTERACTIVE is more than happy to work with you to create the optimal pathway for you to meet your business goals. Speak to us today at SallyH@lighthouse-media.com or KarenY@lighthouse-media.com to find out how we can help to bring you closer to your 2023 business goals.
Gold Sponsor
Exhibitors
Check out the previous sponsors
- Hivestack
- Emarys
- Custom Live
- Prizm Group
- emarys
- Meltwater
- SAP
- APSIS
- Reasonable
- the egg
- iTE HK
Why you should sponsor
Content 360 - Hong Kong



Network with over 150 industry professionals and widen your network to create potential future collaborations.


Expand your cross-border leads via interactions with over 150 marketing professionals across different industries and make them your next prospects.
Content 360 – Hong Kong is the gathering for the most well reputed brands across industries to get exclusive insights on all things content for a new era.
Representative includes content marketing strategists, branding executives CMOs, CTOs, CDOs, digital and marketing executives, marketing insights and strategy leaders, business owners and entrepreneurs
Don’t hear it from us, hear it from our community directly why Content 360 – Hong Kong is a must event to attend!
“Would definitely return for the next event.”
Frandy Chu
Head of Marketing & Business Development
McCormick
“Thank you for organizing it!”
Karen Ching
Director of Marketing Communications
JW Marriot Hotel Hong Kong
“Great event! Good speakers.”
Eileen Lim
“Great environment, professionally executed.”
Martin Lee
“It’s a great platform to exchange ideas and learn from pioneers.”
Anita Ko
“Great sharing.”
Biamka Tse
Area Director of Marketing
Royal Hotels Hong Kong
Reach the team

Suhas Bhat
Regional Conference Producer

Karen Yung
Head of Commercial

Sally Hui
Business Development Manager

Gloria Yam
Project Manager