CONTENT
THAT CAPTIVATES
WHEN
26 June 2024
TIME
9:00am – 4:30pm (HKT)
WHERE
Hong Kong Ocean Park Marriott Hotel
SOCIAL
#CONTENT360
attendees
speakers
case studies
COMING TO YOU IN:
Day(s)
:
Hour(s)
:
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:
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ABOUT CONTENT360 Hong Kong
New year, new challenges. Welcome back to the second edition of #Content360 Hong Kong! After a strong debut in 2023, Content360 Hong Kong is bigger and bolder taking place a couple of months after Content360 Singapore!
In a year when the return of live events, cookie deprecation, the integration of AI in marketing, new devices, global sporting events and weekend shopping trips to Shenzhen has kept marketers busy, take a mid-year break to learn from senior marketers on their insights when it comes to creating captivating content.
Have you bought your tickets yet for Content360 Hong Kong?
2024 SPEAKERS
If you would like to suggest a speaker/topic or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.
Terence So
Head of Marketing (Hong Kong & Macau)
AirAsia
Fatima Lam
Head of Marketing, APAC
Manmeet Malhi
Global Head of Acquisition Marketing
Cigna International Health
Annie Wong
Global Director of CRM and Client Experience, Brand Marketing
Rhianna Richards
Head of Marketing
Matthew Li
Head of Brand & Marketing
Decathlon Hong Kong
David Thorn
Director of Content
ExpressVPN
Meggy Cheng
Executive Director
Hong Kong Dance Company
Sam Lam
Curator & Project Director of "Chubby Hearts"
Hong Kong Design Centre
Ruud Liu
Head of Marketing, Greater China
Charlotte Ho
Assistant General Manager – Branding & Marketing, Discovery Bay
Karen Wong
Deputy Editor - North Asia
MARKETING-INTERACTIVE
Janice Lee
Head of Branding and Marketing Communications
James Li
Creative Director
Eric Lam
Head of Marketing, Asia
Marco Lee
Deputy Head, Wealth and Retail Banking Marketing
Lisa Leung
Director, Marketing & Brand Partnerships
Ronald Wong
Group Chief Marketing Officer
Chelsea Perino
Managing Director, Global Marketing & Communications
Daniel Lin
General Manager
Lydia Yau
Head of Group Marketing Strategy and Communications
Vitasoy International
KEY TAKEAWAYS FOR 2024
In the first full year since re-opening, marketers in Hong Kong need to brace for tighter budgets, AI-led disruption, and greater integration with Mainland China. In this new landscape, content that creates an impact will be essential to stand out from the crowd and build a deep connection with residents across China, including the Greater Bay Area.
New mediums, new events to bring content to life
With events back, marketers have to juggle content creation for offline and online marketing activities. Meanwhile, immersive 360-degree experiences, new sonic identities, AR experiences, sporting events, and concerts are some of the many choices to pick between. What do you pick and how do you create content that has the maximum impact?
The use of AI and automation in content creation
Deepfakes, generative AI-driven chatbots, accelerated copywriting, marketing automation, prompt engineering … it’s all been discussed, but there still needs to be more conversations as marketers grapple with the seismic change brought on by the emergence of powerful large language models, conversational AI platforms, and other AI tools.
Integration of content with commerce
Content platforms in Mainland China are well-known for their integration with eCommerce channels. Now, the reverse is also taking place. With a new group of Mainland Chinese residents in Hong Kong, marketers in the city must learn how best to create content that accelerates eCommerce activity and appeal to a new target audience.
Using content for cross-border targeting
What does it mean if your target customers are shopping more often in Shenzhen? How can we understand the changing demographic trends, declining birth rates, and the rising number of trips and pet ownership? Should it influence content strategies? What consumer insights can be gleaned that can inform future marketing campaigns?
WHO SHOULD ATTEND CONTENT360 Hong Kong?
Content360 is designed for the following, but not limited to:
Chiefs, presidents, vice presidents, directors, heads, managers, and executives:
- Marketing officers
- Creative services
- Public relations
- Content marketing
- Social media/Social
- ECommerce/Live commerce
- Brand professionals
- Content creators and influencer/KOL managers
- Consumer insights
- SEO specialists
- Experiential marketing
- Creative directors
Agencies:
- China social media agencies
- PPC, SEM, and content strategists
- Marketing agencies
- PR agencies
- Full-service agencies
- Digital strategists
- Content marketing agencies
WHY YOU SHOULD ATTEND Content360 Hong Kong?
C
Content in its many forms
Video, audio, text or even metaverse (or spatial computing) experiences – we will discuss them all!
O
Only large-scale content marketing conference of its kind
After bringing it to Hong Kong last year, we will now continue to foster conversations around a core marketing function. The conference will take place mere weeks after Content360 Singapore.
N
Networking
Attendees regularly commend MARKETING-INTERACTIVE for our comprehensive networking opportunities at conferences, award shows, and other bespoke events. Attend the conference sessions and find just the right conversations you need to discuss matters of importance to your team with your peers.
T
Technology
Its impact is being felt across the world with software and hardware revolutions taking place – are you ready for it? Why not meet up with some of the technology and solution providers; they can share their experiences working with clients around the world.
E
Elevate your perspective
Not everything you need can be found within your industry. Why not attend a conference where you can find speakers from a diverse range of industries. Hear from them as they share their pain points, their solutions, and then consider applying their suggestions to your own situation.
N
Nurture your knowledge
Throughout the conference, gain practical advice on real problems through business case studies, thought-provoking panels, and debates that spark discussions and open debates on controversial ideas.
T
Thought leadership
Get inspired by visionary leaders who have unique perspectives on business, technology, and life, and learn how to align strategic initiatives to business goals in your marketing plans.
OUR Reach
46,660+
X followers
200,000
eNews subscribers
181,000+
Facebook followers
25,095
LinkedIn followers
4,700,000
Digital campaign reach
3,090,000
Website page views
BE OUR EXPERT PARTNER
Content360 Hong Kong, returning for the second year, is the premier platform for expert solution providers to associate with. Partner with us if you are looking to build long-lasting relationships with marketing leaders and decision-makers across the region. Whether your objective is brand exposure, lead generation or expanding your industry network, MARKETING-INTERACTIVE will help you achieve your business goals.
Speak to us today at partnerships_northasia@marketing-interactive.com to find out how we can help bring you closer to your 2024 business goals.
Why SPONSOR Content360
Position your brand as the authority in the industry by leading dynamic discussion sessions and showing off your thought leadership in relevant aspects of the industry.
Be seen as THE solution provider for the challenges and issues faced by content creators and marketers by showcasing your latest products and services.
Network with over 180 industry professionals and widen your network to create potential future collaborations.
Get featured on our conference website with your exclusive landing page. Use this chance to feature links to content that will amplify your brand and its solutions.
Expand your cross-border leads via interactions with over 180 marketing professionals across different industries and make them your next prospects.
Gold Sponsors
Check out our previous sponsors at Content360
PAST ATTENDEES OF CONTENT360 Hong Kong
Representatives included founders, heads of marketing, content directors, marketing directors, content creators, a CEO, CMOs and a regional GM of marketing, customer engagement & communications.
WHAT OUR ATTENDEES LOVED ABOUT CONTENT360
Don’t hear it from us, hear it from our community directly why Content360 Hong Kong is a must event to attend!
A great moment to explore opportunities and exchange new ideas with industrial marketers and developers together
Regional Marketing Director
Tory Burch
Comprehensive learning opportunity of latest marketing trends
Senior Manager, Marketing
Content 360 provides a unique opportunity to access Interesting, inspirational and thought provoking learnings and tips from industry leaders
Director
Content360 is an insightful event for marketers especially for content managers.
Marketing Communication Manager
Content360 provides me with the latest marketing data and insights shared by famous brands’ leaders
Assistant Digital Marketing Manager
Insightful and forward looking! Definitely worthwhile to attend.
Marketing Director, Strategy and Performance, Asia
Insightful and thought provoking. Very positive and good learning opportunity.
Digital Marketing and Communications Manager
It was a fantastic opportunity to gain valuable insight and knowledge on the current content trend and strategy. Enjoy it so much!
Editor
It’s an inspiring session where markets share thoughts and trends. Very insightful!
Senior Marketing Communications Manager
Relevant and insightful. A well-curated conference for the marketers to keep abreast of the trends and best practices, and to learn from one another.
Marketing Communications Manager
Very insightful sharing from the speaking and I can bring a lot back to work.
Marketing Communications Manager
PHOTO GALLERY
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