CONTENT
THAT CAPTIVATES

WHEN
26 June 2024

TIME
9:00am – 4:30pm (HKT)

WHERE
Hong Kong Ocean Park Marriott Hotel

SOCIAL
#CONTENT360

attendees

speakers

case studies

COMING TO YOU IN:

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ABOUT CONTENT360 Hong Kong

New year, new challenges. Welcome back to the second edition of #Content360 Hong Kong! After a strong debut in 2023, Content360 Hong Kong is bigger and bolder taking place a couple of months after Content360 Singapore!

In a year when the return of live events, cookie deprecation, the integration of AI in marketing, new devices, global sporting events and weekend shopping trips to Shenzhen has kept marketers busy, take a mid-year break to learn from senior marketers on their insights when it comes to creating captivating content.

Have you bought your tickets yet for Content360 Hong Kong?

2024 SPEAKERS

If you would like to suggest a speaker/topic or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.

Terence So

Terence So

Head of Marketing (Hong Kong & Macau)

AirAsia

Fatima Lam

Fatima Lam

Head of Marketing, APAC

Bonhams
Manmeet Malhi

Manmeet Malhi

Global Head of Acquisition Marketing

Cigna International Health

Annie Wong

Annie Wong

Global Director of CRM and Client Experience, Brand Marketing

Chow Tai Fook Jewellery
Rhianna Richards

Rhianna Richards

Head of Marketing

Currenxie
Matthew Li

Matthew Li

Head of Brand & Marketing

Decathlon Hong Kong

David Thorn

David Thorn

Director of Content

ExpressVPN

Meggy Cheng

Meggy Cheng

Executive Director

Hong Kong Dance Company

Sam Lam

Sam Lam

Curator & Project Director of "Chubby Hearts"

Hong Kong Design Centre

Ruud Liu

Ruud Liu

Head of Marketing, Greater China

Go City
Charlotte Ho

Charlotte Ho

Assistant General Manager – Branding & Marketing, Discovery Bay

Hong Kong Resort Co
Karen Wong

Karen Wong

Deputy Editor - North Asia

MARKETING-INTERACTIVE

Janice Lee

Janice Lee

Head of Branding and Marketing Communications

OneDegree
James Li

James Li

Creative Director

OPPO
Eric Lam

Eric Lam

Head of Marketing, Asia

Pret A Manger
Marco Lee

Marco Lee

Deputy Head, Wealth and Retail Banking Marketing

Standard Chartered
Ronald Wong

Ronald Wong

Group Chief Marketing Officer

Tam Jai International
Chelsea Perino

Chelsea Perino

Managing Director, Global Marketing & Communications

The Executive Centre
Daniel Lin

Daniel Lin

General Manager

Tim Ho Wan
Lydia Yau

Lydia Yau

Head of Group Marketing Strategy and Communications

Vitasoy International

KEY TAKEAWAYS FOR 2024

In the first full year since re-opening, marketers in Hong Kong need to brace for tighter budgets, AI-led disruption, and greater integration with Mainland China. In this new landscape, content that creates an impact will be essential to stand out from the crowd and build a deep connection with residents across China, including the Greater Bay Area.

New mediums, new events to bring content to life

With events back, marketers have to juggle content creation for offline and online marketing activities. Meanwhile, immersive 360-degree experiences, new sonic identities, AR experiences, sporting events, and concerts are some of the many choices to pick between. What do you pick and how do you create content that has the maximum impact?

 

The use of AI and automation in content creation

Deepfakes, generative AI-driven chatbots, accelerated copywriting, marketing automation, prompt engineering … it’s all been discussed, but there still needs to be more conversations as marketers grapple with the seismic change brought on by the emergence of powerful large language models, conversational AI platforms, and other AI tools.

Integration of content with commerce

Content platforms in Mainland China are well-known for their integration with eCommerce channels. Now, the reverse is also taking place. With a new group of Mainland Chinese residents in Hong Kong, marketers in the city must learn how best to create content that accelerates eCommerce activity and appeal to a new target audience.

Using content for cross-border targeting

What does it mean if your target customers are shopping more often in Shenzhen? How can we understand the changing demographic trends, declining birth rates, and the rising number of trips and pet ownership? Should it influence content strategies? What consumer insights can be gleaned that can inform future marketing campaigns?

WHO SHOULD ATTEND CONTENT360 Hong Kong?

Content360 is designed for the following, but not limited to:

Chiefs, presidents, vice presidents, directors, heads, managers, and executives:
  • Marketing officers
  • Creative services
  • Public relations
  • Content marketing
  • Social media/Social
  • ECommerce/Live commerce
  • Brand professionals
  • Content creators and influencer/KOL managers
  • Consumer insights
  • SEO specialists
  • Experiential marketing
  • Creative directors
Agencies:
  • China social media agencies
  • PPC, SEM, and content strategists
  • Marketing agencies
  • PR agencies
  • Full-service agencies
  • Digital strategists
  • Content marketing agencies

WHY YOU SHOULD ATTEND Content360 Hong Kong?

C

Content in its many forms

Video, audio, text or even metaverse (or spatial computing) experiences – we will discuss them all!

O

Only large-scale content marketing conference of its kind

After bringing it to Hong Kong last year, we will now continue to foster conversations around a core marketing function. The conference will take place mere weeks after Content360 Singapore.

N

Networking

Attendees regularly commend MARKETING-INTERACTIVE for our comprehensive networking opportunities at conferences, award shows, and other bespoke events. Attend the conference sessions and find just the right conversations you need to discuss matters of importance to your team with your peers.

T

Technology

Its impact is being felt across the world with software and hardware revolutions taking place – are you ready for it? Why not meet up with some of the technology and solution providers; they can share their experiences working with clients around the world.

E

Elevate your perspective

Not everything you need can be found within your industry. Why not attend a conference where you can find speakers from a diverse range of industries. Hear from them as they share their pain points, their solutions, and then consider applying their suggestions to your own situation.

N

Nurture your knowledge

Throughout the conference, gain practical advice on real problems through business case studies, thought-provoking panels, and debates that spark discussions and open debates on controversial ideas.

T

Thought leadership

Get inspired by visionary leaders who have unique perspectives on business, technology, and life, and learn how to align strategic initiatives to business goals in your marketing plans.

OUR Reach

46,660+

X followers

200,000

eNews subscribers

181,000+

Facebook followers

25,095

LinkedIn followers

4,700,000

Digital campaign reach

3,090,000

Website page views

BE OUR EXPERT PARTNER

Content360 Hong Kong, returning for the second year, is the premier platform for expert solution providers to associate with. Partner with us if you are looking to build long-lasting relationships with marketing leaders and decision-makers across the region. Whether your objective is brand exposure, lead generation or expanding your industry network, MARKETING-INTERACTIVE will help you achieve your business goals.

Speak to us today at partnerships_northasia@marketing-interactive.com to find out how we can help bring you closer to your 2024 business goals.

Why SPONSOR Content360

Position your brand as the authority in the industry by leading dynamic discussion sessions and showing off your thought leadership in relevant aspects of the industry.

Be seen as THE solution provider for the challenges and issues faced by content creators and marketers by showcasing your latest products and services.

Network with over 180 industry professionals and widen your network to create potential future collaborations.

Get featured on our conference website with your exclusive landing page. Use this chance to feature links to content that will amplify your brand and its solutions.

Expand your cross-border leads via interactions with over 180 marketing professionals across different industries and make them your next prospects.

Check out our previous sponsors at Content360
PAST ATTENDEES OF CONTENT360 Hong Kong

Representatives included founders, heads of marketing, content directors, marketing directors, content creators, a CEO, CMOs and a regional GM of marketing, customer engagement & communications.

WHAT OUR ATTENDEES LOVED ABOUT CONTENT360

Don’t hear it from us, hear it from our community directly why Content360 Hong Kong is a must event to attend!

MARKETING-INTERACTIVE NEWS AND INSIGHTS