Speaker's Profile
Athena Cheung
Director – Marketing, Brand SHISEIDO
Shiseido Hong Kong
Athena has been leading marketing innovations along brand SHISEIDO’s overall strategic transformation to become the winning prestige beauty brand with local customer-centric and omni-channel experience in a data-backed approach. She manages a holistic scope of content generation, performance marketing, brand experience and CRM to create various award-winning digital-first marketing campaigns building brand equity and engagement in the heart and mind of target customers fuelling brand growth, driving acquisition and increasing customer lifetime value.
Athena believes one should dare to dream, realize their dreams and cultivates a team with the same values.
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