Bastian Wong

Founder & CEO

Flare Communications Group

With over 25 years of PR and marketing experience, Bastian Wong founded Flare Communications in 2002 as a leading independent PR agency in Asia. Known for pioneering innovative services, Flare has won more than 30 industry awards for excellence in influencer marketing, content marketing, and digital strategy. In 2021, Bastian was named one of the “Women of Power” by Prestige Hong Kong. She is a founding member of SERMO Communications, a global public relations network and enjoys guest lecturing at top universities. Bastian holds a degree in Journalism and Communications and has completed advanced management programs at Harvard Business School and the Massachusetts Institute of Technology (MIT).