Fatima Lam

Head of Marketing, APAC

Bonhams

As the Head of Marketing, APAC at Bonhams, one of the world’s largest and most renowned auction houses, Fatima leads strategic marketing efforts like brand development, digital and social media marketing and events across the region. She collaborates closely with the regional and global teams to bolster Bonhams’ presence and business in the Asian market through auctions and brand initiatives.

With over 15 years of experience in the art and luxury sector, Fatima has a proven track record of orchestrating omnichannel marketing campaigns that enhance brand visibility, drive sales, and attract visitors to auction previews and private-selling exhibitions in key markets such as Hong Kong, mainland China, Taiwan, and Singapore.

Prior to joining Bonhams, Fatima held senior roles at Poly Auction Hong Kong and Kong and Jaquet Droz, a prestigious timepiece brand under the Swatch Group. Her extensive background in the art and luxury industries has equipped her with the expertise to spearhead impactful 360 marketing launches and integrated media strategies, leveraging skills in project management and agile marketing.

Fatima is also passionate about merging art with technology; she has devised customer engagement strategies that utilizing disruptive innovation technologies like Augmented Reality (AR) Walkthroughs and live streaming of previews and auctions on various social media platforms, particularly during the pandemic period. Her goal is to utilize her innovative approach to champion and showcase the art and culture of the APAC region and beyond.