Speaker's Profile
James Bacon
Head of Marketing
BMW Hong Kong Services
James has over 17+ years’ experience in Automotive and is currently responsible for Marketing for BMW Group in Hong Kong, Macau and Taiwan. He oversees the Brand Strategy, Marketing Communications, PR and Operations within the region.
James is motivated by the current transformation of the Automotive Industry which he believes with the wave of Electrification, Autonomous Technology & Digitalization is facing its biggest disruption since inception.
Prior to BMW James worked in Global Marketing and Sales for Infiniti, the luxury brand of Nissan, as well as General Motors in Europe. He has a wide range of expertise and skills including Sales, Loyalty Management, CRM & Customer Journey, Future Product Strategy, and has experience of working with major financial, insurance and consulting companies.
James grew up in the United Kingdom and has now lived in Hong Kong for over 10 Years with his wife and son.
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