Speaker's Profile
Jaslin Goh
Chief Marketing Officer
PayMe by HSBC
Jaslin has deep and broad digital and customer experience across various sectors such as banking/finance, hospitality and retail by holding senior management positions in both client, management and consulting positions across North Asia, Asia Pacific and Greater China. She is currently the Chief Marketing Officer of PayMe by HSBC based in Hong Kong. In this fintech startup within HSBC, she leads the Marketing, User Design and Customer Experience functions. She has spearheaded the commercialisation of the payment applications, designed engaging in-apps user journeys, fostered strong partnership collaborations and raised the profile of the brand to lead the growth of customer base and usage programs. She is also an active speaker and a jury member at various marketing, digital and customer experience forums in the Asia Pacific and the Greater China region. She is also honoured to be one of the awardees for Women to Watch (Campaign Asia) in 2022 and has received the Best Marketing Leadership award by HKMA in the same year.
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