Jennifer Lin

Head of Feminine Care Core Marketing, International

Kimberly-Clark

Jennifer is an FMCG marketing professional with extensive experience in brand building, marketing communications, and product development. In her current role, she leads brand and strategy development for Feminine Care brands—including the iconic Kotex brand—across key markets such as Australia, New Zealand, Brazil, Greater China, Indonesia, and South Korea.

Previously, she served as the Head of Marketing at Kimberly-Clark Hong Kong, overseeing well‑known brands such as Kotex, Huggies, and Andrex. Over the years, Jennifer has led her teams in delivering successful brand‑building and product‑launch campaigns, earning multiple marketing awards and consistently driving strong consumer engagement and business results.