Kathryn Williams

Regional Director, APAC

Stoli Group

Kathryn grew up in the UK and studied Business Management and Marketing at the University of Manchester Business School.

She has been working in the beverage industry for over 13 years beginning her career as a sales rep at Matthew Clark, a large beverage distributor in the UK. From there, she moved into more marketing/brand focused roles. Working with brands such as Beam Suntory, Campari Group, Armand de Brignac and Rekorderlig Cider, she helped with distribution, activations, events and regional marketing strategies.

She moved to Hong Kong in 2015 to launch Rekorderlig Cider in APAC before joining Jebsen Beverage, a local Hong Kong distributor. Her role now as the Regional Director, APAC at Stoli Group, allows her to use her experience in sales and marketing both from a distributor and brand viewpoint to help successfully grow the Stoli Group portfolio in APAC. One of her main objectives is to implement Stoli Group’s global plans by working closely with her distributors to create clear and localised plans and objectives to ensure they engage with consumers in the best way possible and drive brand awareness and volumes within the region.