Kylie Wong

Marketing & Communications Lead

Victorinox Asia Pacific

Kylie Wong is a dedicated marketing professional with a wealth of experience in strategic brand marketing and consumer engagement for luxury and premium brands. Currently holding a leading role in the Marketing & Communications Department at Victorinox, Kylie focuses on building premium brand positioning in Hong Kong, Taiwan, and across the APAC region. She demonstrates strong capabilities in both online and offline marketing initiatives, covering domestic, travel retail, and eCommerce markets.

At Victorinox, Kylie is responsible for developing consumer-oriented strategies tailored to specific markets, managing local content, organizing impactful events, and maintaining strong media and influencer relations. Her role involves driving effective marketing activations, optimizing digital presence, and enhancing consumer relationships to elevate the brand’s visibility. Kylie is well-regarded for translating global strategies into regional and local executions, ensuring brand consistency and relevance across diverse markets.

Previously, Kylie successfully led various 360-degree marketing campaigns across 14 Asia Pacific markets and the Middle East. Her extensive experience includes digital, social, PR, event, VM, and CRM touchpoints, ensuring consistent and creative results. Her commitment to excellence and keen eye for aesthetics and market needs continue to set high standards in the industry. Her commitment to excellence and keen eye for aesthetics and market needs continue to set high standards in the industry.