Lina Li

Head of APAC Social Media

J.P. Morgan

A passionate storyteller on social media, Lina brings over a decade of experience in crafting compelling brand narratives for leading bulge bracket investment banks, including some award-winning projects. Across her experiences at Credit Suisse, UBS, and now as Head of APAC Social Media at J.P. Morgan, Lina has honed her skills in digital communication, brand storytelling, and advertising, accumulating valuable knowledge and insights at every step of the digital funnel.

Lina holds a Bachelor’s degree in Physics from the Hong Kong University of Science and Technology. Paying homage to her creative spirit, she also completed a Master of Fine Arts in Creative Media from City University of Hong Kong focusing on 3D animation and installation arts. This unique blend of technical and artistic expertise enables her to create engaging and innovative social media content that resonates with diverse audiences.