Speaker's Profile
Steen Puggaard
CEO
Pirata Group
Steen Puggaard was appointed CEO of Pirata Group in July 2022, bringing more than 25 years of experience in the F&B sector with leading blue-chip brands as well as local and regional start-ups in Asia. He’s responsible for managing the Group’s day-to-day operations as well as its local and international expansion efforts.
Prior to joining Pirata Group, the Denmark native was CEO of King Food Scandinavia with responsibility for expanding the Burger King master franchisee’s portfolio across Denmark, Norway and Sweden.
He began his F&B career in 1996 as marketing director for McDonald’s and Burger King in Europe and Asia-Pacific before moving on to managing director at Singapore-based Les Amis Group. With a strong track record of creating enduring profitable growth, Puggaard has leadership experience across the entire industry.
Puggaard earned his BA from Copenhagen Business School. He enjoys endurance sports and has his private pilot’s licence.
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