Sylvana Lee

Head of Marketing

Whiskers N Paws

With over 15 years of global experience across London, Jakarta, and Hong Kong, Sylvana is an integrated marketing and branding leader known for blending data-driven strategy with human-centric storytelling. Currently the Head of Marketing at Whiskers N Paws, she leads omnichannel transformation, community-led growth and the integration of AI to future-proof brand engagement.

Her career spans leadership roles at Red Fuse and MediaCom, where she spearheaded regional and local strategic work for iconic brands including Nike, Coca-Cola and Colgate-Palmolive. A former “Photographer of the Year” and entrepreneur, Sylvana brings a unique creative lens to brand building, focusing on how distinctive assets and inclusive collaboration drive business resilience.

From scaling local ventures to launching multi-market campaigns across APAC and EMEA, she is a passionate advocate for brand custodianship that evolves as the consumer does.