Terence So

Head of Marketing (Hong Kong & Macau)

AirAsia

Terence So is a dynamic, passionate and integrated marketer with a wealth of experience in driving business growth and brand building. With a proven track record of developing and implementing successful marketing strategies, he has led businesses to growth, delivered results and raised brand awareness.

Throughout his career, he has worked for globally recognised brands in the travel, hospitality, FMCG and technology sectors. As a strategic thinker, innovator and a team builder, he is known for his ability to build high-performing teams with an emphasis on “Teamwork makes perfect”. His dynamic background and experience are key to driving transformations for brands.