Tina Zhao

Marketing Director, Global Business Solutions

Xiaohongshu

Tina is the Marketing Director at Xiaohongshu, where she plays a key role in driving the platform’s global business growth and brand partnerships. As one of the founding members of Xiaohongshu’s global business team, she has been instrumental in shaping the platform’s international expansion and marketing strategies.

With seven years of marketing experience, Tina has developed deep expertise in the beauty, FMCG, and alcoholic beverage industries. She has worked extensively with leading brands, driving market penetration and consumer engagement through innovative campaigns and data-driven strategies.

Her experience spans across brand development, digital marketing, social media strategy, and integrated marketing campaigns, with a strong focus on leveraging consumer insights to drive business growth.