Yannie Chen

Head of Marketing, Häagen-Dazs Hong Kong

General Mills Hong Kong

Yannie leads marketing for Häagen-Dazs Hong Kong, overseeing brand strategy and growth initiatives for the General Mills premium portfolio. With over 15 years of experience spanning creative agencies and FMCG leadership roles, she has worked across APAC and local markets, shaping brands for both international and well-known local names.

Bringing regional experience across Asia, Yannie is passionate about elevating premium brands, focuses on translating global brand equity into locally resonant experiences, connecting with today’s consumers through content and experience-led marketing.