Agenda
21 May 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
[Opening fireside chat]
The new rules of being seen: Steering visibility, resonance, and cultural momentum in the Philippines’ content ecosystem
9:45 AM
[Case study]
What zero-click discovery and an AI-powered ranking mean for the future of content strategy
10:15 AM
[Panel discussion]
Making content count when algorithms decide the journey
10:45 AM
Morning break
11:15 AM
[Case study]
Signals, not slogans: Why data patterns are becoming the new creative brief
11:45 AM
[Panel discussion]
When everything is content and everyone is a creator: Defining influence in the new attention economy
12:15 PM
[Case study]
The intent playbook: Turning scrolling habits into discovery moments
12:30 PM
Networking lunch
1:30 PM
[Panel discussion]
The live-stream culture and the new real-time marketplace: Entertainment, conversion, and instant buying in one motion
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting content marketing professionals today.
[Power Hour Case Study #1]
When real life goes viral: Reclaiming offline worlds as content stages
[Power Hour Case Study #2]
Nostalgia marketing and the memory economy: Why retro formats and throwbacks are dominating feeds
[Power Hour Case Study #3]
From courtside to culture: How sports fandom is redefining the future of marketing
3:00 PM
Afternoon Break
3:30 PM
[Case study]
Authentic not formulaic: Crafting stories that cut through AI-era sameness
4:00 PM
[Closing panel discussion]
The trust reset: Charting the next era of credibility, creativity, and connection
4:30 PM
Closing remarks
4:35 PM