FROM CLICKS TO CONVERSIONS

Quantast-Event-2-May-Branding-Web_Subtitle

About:

Are “last-click” attribution models holding you back from understanding consumer journeys in your business?
Are you balancing brand-building with performance marketing?
Are you optimising real-time bidding strategies to manage rising advertising costs and stay competitive, while ensuring high performance in your marketing efforts?

If these questions resonate, this event is your next step forward.

We invite you to attend “From Clicks to Conversions: Optimising the Entire Marketing Funnel,” an exclusive event designed to help marketers to better understand the modern consumer journey, enhance advertising performance, and stay ahead in today’s rapidly evolving digital landscape.

WHAT WILL YOU GET OUT OF THIS EVENT?

Marketing in Hong Kong moves fast—and so do your customers. To keep up, today’s marketers need more than just tools; they need real insight into how people think, move, and make decisions. This afternoon session dives into what actually drives performance in a shifting digital world, helping you connect the dots across the consumer journey and make every ad dollar count.

Don’t miss this opportunity to hear from senior marketing experts as they share key learnings and takeaways – gleaned from years of experience in the North Asia landscape – to help you get real value from your marketing investment decisions.

SPEAKERS

Konrad Feldman

Co-Founder & CEO

Quantcast

Sally Ng

Managing Director, North Asia

Quantcast

Helen Cheung

Managing Director

Omnicom Media Group

Eileen Tang

Head of Digital Business

Maxim’s Group

Karen Wong

Deputy Editor

MARKETING-INTERACTIVE

Who Should Attend?

This event is essential for marketing professionals, digital strategists and brand managers who want to stay ahead of the curve in Hong Kong’s competitive market.

Don’t miss the opportunity to:

Gain a competitive edge with AI-driven strategies.

Master real-time data and insights across the open internet.

Unlock the full potential of your programmatic campaigns.

Revolutionise your attribution models and drive measurable ROI.

Join us for “From Clicks to Conversions: Optimising the Entire Marketing Funnel,” and transform your marketing approach for the future.

AGENDA

Wed 28 May 2025
2:00pm – 5:00pm HKT
Sheraton Hong Kong Hotel & Towers

Day(s)

Hour(s)

Minute(s)

Second(s)

14:00

Registration

14:30

Opening & Welcome Remarks

Karen Wong

Deputy Editor

MARKETING-INTERACTIVE

14:35

Unlock true roi – beyond the last click trap

Why do some campaigns outperform while others stall? Agile marketers know the secret: last-click attribution hides more than it reveals. Discover how AI-powered, full-funnel measurement uncovers the truth behind HK campaign performance – so you can allocate budgets smarter, optimise faster, and see what your competitors are missing.

Speaker:

Konrad Feldman

Co-Founder & CEO

Quantcast

15:00

From Actionable Data to Decisions: Navigating Hong Kong’s Digital Landscape with Real-Time Intelligence Across the Open Internet

Discover how marketers are breaking through performance barriers by turning real-time audience insights into strategic decisions in Hong Kong’s fast-moving digital market. Learn how harnessing open-web intelligence empowers teams to stay agile, optimise campaigns, and drive measurable results in a rapidly evolving landscape.

Speaker:

Sally Ng

Managing Director, North Asia

Quantcast

15:30

Networking Break

15:50

Panel Discussion – The Last Click Trap: Is Your Attribution Model Holding You Back?

In Hong Kong’s competitive media landscape, relying solely on last-click attribution can lead to misleading ROI insights. For years, Hong Kong’s marketing community has explored alternatives to last-click attribution. While progress has been gradual, we’re now seeing more brands adopt advanced models as they move beyond quick-win strategies.

This panel discussion will challenge the dominance of outdated measurement models and explore the shift towards AI-driven, multi-touch attribution. Expert panelists will discuss the pitfalls of last-click, the evolving future of digital measurement, and practical steps to adopt more holistic attribution strategies.

Uncover the misconceptions surrounding last-click and understand its limitations in capturing the full customer journey
Explore strategies for addressing data fragmentation and ensuring a comprehensive view of campaign performance
Gain practical insights on transitioning away from last-click and securing stakeholder buy-in for advanced attribution models

Panellist:

Helen Cheung

Managing Director

Omnicom Media Group

Eileen Tang

Head of Digital Business

Maxim’s Group

Moderator:

Karen Wong

Deputy Editor

MARKETING-INTERACTIVE

16:15

Closing Remarks, Networking & Drinks

17:00

End of Event

Contact us

Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130

Eileen Tang

Head of Digital Business

Maxim’s Group

As an experienced digital advocate and champion, Eileen has proved herself with a demonstrated successful track record in diversified industries. She joined Maxim’s Group as group head of digital business in 2022. She takes the role as the key strategic leader to drive digital transformation for Maxim’s Group. She establishes and leads a robust and holistic digital strategy for the group including crafting and owning digital platform, which satisfies the unique needs of Maxim’s customers while delivering on business goals and objectives.

She heads up a digital team and takes the lead in driving changes to bring about digital transformation to the workplace and services across the group. Meanwhile she is responsible for external digital distribution partnership for the group. With a deep understanding of digital ecosystems, and well combined with her capability and expertise in brand marketing and digital business, she has made and will continue to drive Maxim’s digital transformation. Before her relocation to Hong Kong, she had taken various executive roles in Alibaba.