About:
In the hyper-competitive Hong Kong marketing landscape, agility and precision are no longer luxuries—they’re necessities. Join us for “From Clicks to Conversions: Optimising the Entire Marketing Funnel,” an exclusive event designed to equip you with the cutting-edge strategies and insights needed to thrive in today’s dynamic digital ecosystem.
Why This Event Matters?
Do “last-click” attribution models limit your understanding of the modern consumer journey? Why?
Are you working to balance compelling brand and performance advertising?
Are you optimising real-time bidding strategies – managing rising costs and competition – while maintaining high performance?
If these questions resonate, this event is your next step forward.
We’ve curated a program that addresses the most pressing challenges facing Hong Kong marketers: scaling reach with precision, optimising programmatic strategies with real time insights, and leveraging real-time intent signals to make impactful decisions.
SPEAKERS
Konrad Feldman
Co-Founder & CEO
Quantcast
Sally Ng
Managing Director, North Asia
Quantcast
Helen Cheung
Managing Director
Karen Wong
Deputy Editor
MARKETING-INTERACTIVE
Who Should Attend?
This event is essential for marketing professionals, digital strategists and brand managers who want to stay ahead of the curve in Hong Kong’s competitive market.
Don’t miss the opportunity to:
Gain a competitive edge with AI-driven strategies.
Master real-time data and insights across the open internet.
Unlock the full potential of your programmatic campaigns.
Revolutionise your attribution models and drive measurable ROI.
Join us for “From Clicks to Conversions: Optimising the Entire Marketing Funnel,” and transform your marketing approach for the future.
AGENDA
28 May 2025 (Wed)
14:00pm – 17:00pm HKT
Venue: Sheraton Hotel Hong Kong
Day(s)
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Hour(s)
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Minute(s)
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Second(s)
14:00
Registration
Opening & Welcome Remarks
Karen Wong
Deputy Editor
MARKETING-INTERACTIVE
14:35
Unlock true roi – beyond the last click trap
Why do some campaigns outperform while others stall? Agile marketers know the secret: last-click attribution hides more than it reveals. Discover how AI-powered, full-funnel measurement uncovers the truth behind HK campaign performance – so you can allocate budgets smarter, optimise faster, and see what your competitors are missing.
Speaker:
Konrad Feldman
Co-Founder & CEO
Quantcast
From Actionable Data to Decisions: Navigating Hong Kong’s Digital Landscape with Real-Time Intelligence Across the Open Internet
Discover how marketers are breaking through performance barriers by turning real-time audience insights into strategic decisions in Hong Kong’s fast-moving digital market. Learn how harnessing open-web intelligence empowers teams to stay agile, optimise campaigns, and drive measurable results in a rapidly evolving landscape.
Speaker:
Sally Ng
Managing Director, North Asia
Quantcast
15:30
Networking Break
15:50
Panel Discussion: The Last Click Trap: Is Your Attribution Model Holding You Back?
In Hong Kong’s competitive media landscape, relying solely on last-click attribution can lead to misleading ROI insights. For years, Hong Kong’s marketing community has explored alternatives to last-click attribution. While progress has been gradual, we’re now seeing more brands adopt advanced models as they move beyond quick-win strategies.
This panel discussion will challenge the dominance of outdated measurement models and explore the shift towards AI-driven, multi-touch attribution. Expert panelists will discuss the pitfalls of last-click, the evolving future of digital measurement, and practical steps to adopt more holistic attribution strategies.
- Uncover the misconceptions surrounding last-click and understand its limitations in capturing the full customer journey
- Explore strategies for addressing data fragmentation and ensuring a comprehensive view of campaign performance
- Gain practical insights on transitioning away from last-click and securing stakeholder buy-in for advanced attribution models
Moderator:
Karen Wong
Deputy Editor
MARKETING-INTERACTIVE
Panellist:
Helen Cheung
Managing Director
Omnicom Media Group
16:15
Closing Remarks, Networking & Drinks
17:00
End of Event
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130
