Helen Cheung

Managing Director

Omnicom Media Group

Helen Cheung is the Managing Director for Omnicom Media Group Hong Kong, bringing expertise in MarTech, Data, AI, and a passion for education. Her extensive career spans over 30 years within Hong Kong’s dynamic media agency sector, encompassing progressively senior leadership roles at prominent organisations such as Zenith, Wavemaker, MEC, Maxus, and OMD.

Helen holds a Master’s degree in Mass Communication/Media Studies from the University of Leicester and a Bachelor’s degree from Hong Kong Baptist University. She actively contributes to the digital advertising industry as an Executive Committee member for IAB Hong Kong, having previously served on its digital award and education committees.