Fatima Lam

Fatima Lam

Head of Marketing, APAC

Bonhams

Fatima Lam leads marketing across APAC for Bonhams, one of the world’s leading auction houses. With 15+ years in the art and luxury sector, she specialises in brand development, digital and social media, and events, driving visibility and sales in key markets including Hong Kong, mainland China, Taiwan, and Singapore.

Previously with Poly Auction Hong Kong and Jaquet Droz (Swatch Group), she has delivered 360° campaigns and integrated media strategies, leveraging her expertise in project management and agile marketing. Passionate about merging art and technology, Fatima has pioneered customer engagement through innovations like AR walkthroughs and live-streamed auctions, showcasing art and culture across the region.