WHEN
26 – 27 OCTOBER
2023

WHERE
The Mira Hong Kong

TIME
9AM – 4.30PM
(GMT+8/HKT)

SOCIAL
#DIGITALMARKETINGASIA

Limited time offer – tickets increase in price in

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Digital Marketing Asia comes to Hong Kong, inspired by 11 years of success in Southeast Asia.

As we commemorate Digital Marketing Asia’s 11th year, we are excited to bring together more than 200 of the North Asia region’s brightest minds, eager to connect, learn, and upscale, Digital Marketing Asia – Hong Kong. The event will uncover transformative trends impacting marketing leaders and decision-makers that will arm you for 2024 and beyond.

Redefine possibilities. Innovate for the future.

Currently, over 92% of marketers in the APAC region believe that phasing out third-party cookies can help strengthen trust in advertising among consumers in the long run. How difficult will it be for marketers to transition and how will the process unfold?  At the same time, with social media and commerce becoming more relevant, along with increased adoption of AI tools in the marketing stack, has meant 2023 has been a year of transformation and upskilling for many.

So how will all of these fast-evolving changes translate to long-term success within your organisation? 

Join our impressive community where we engage in thought-provoking discussions and share success strategies with our community of marketers and industry experts, who will allow you to discover new ways of reaching your audiences and unlock areas of growth both personally and professionally.

Experience exclusive insights shared by the hottest local and global brands; get access to face-to-face networking opportunities, and hyper-focused presentation topics across four themes; dive into real-life digital marketing wins, engaging thought leadership discussions, and more. Join us for an unmissable experience. All under one roof.

Two days. Four themes. A conference like never before

Day 1, 26 Oct (Thurs)

Digital health check: Where do you stand?

Morning: Analytics in a post-cookie world

Marketers in the APAC region are now preparing for future without cookies. How can they continue to get customer insights while ensuring data-privacy compliance?

Afternoon: The new digital experience in North Asia

Digital marketing is here to stay. But how has Hong Kong fared digitally post its reopening? What are the marketing trends that will stay with us and what will change in the ‘new normal’?

Day 2, 27 Oct (Fri)

Game Changers: Unlocking the potentials of social commerce and AI

Morning: Social commerce

Social commerce is now all the rage but how can you capitalise on the trend effectively?

Afternoon: Putting AI in practice

In 2023, AI showed its prowess, reshaping the marketing landscape at an unprecedented pace. How has AI impacted marketing and what insights can we learn? Stay ahead of the game and upskill your knowledge through this session.

In a year when the marketing world in North Asia needs to fully utilise the full extent of the tools at their disposal, we have carved out a two-day conference on the following key areas of focus for Digital Marketing Asia – Hong Kong:

Analytics in a post-cookie world

Across APAC, 79% of brands still rely heavily on third-party cookies, with over half 56% of business leaders expecting the end of third-party cookies will hurt their businesses. Yet, currently, 52% of APAC leaders still spend at least half of their marketing budgets on cookie-based activations – and astoundingly, 79% actually plan to increase spending on cookie-dependent activations this year.

So what exactly is stopping us from truly embracing the cookie wipe out? And is there more than what meets the eye? Uncover what the future of reporting, measurement, and attribution will look like as marketing departments get ready for a seismic change.

Rising adoption of social commerce

Live commerce has made its home in Asia as the world of social and commerce start to blend. The trend, led by China has gotten marketers across the region rethinking their social game plan.

According to reports, the social commerce industry in Asia is expected to grow steadily, recording a CAGR of 34.4% during 2022 to 2028.

As we fast approach 2024, where does the trend stand and with more consumers heading online daily, how can the social commerce trend work in your favour? We find out.

Putting AI in practice

It’s not going to replace your job, but it is something you need to understand in all its forms.

According to McKinsey, the rise of AI will impact three key areas of marketing and sales: customer experience (CX), growth, and productivity.

How will the latest suite of generative AI platforms influence SEO, creative campaigns, and of course your ultimate ROI as an organisation? Join this hotly debated conversation to learn the best ways to leverage AI in your organisation.

Speakers

We are announcing our 2023 speaker line-up very soon. If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com

Jack Tam

Jack Tam

General Manager, CRM

Chinachem Group
Ben Chow

Ben Chow

Director, Digital – Asia Pacific

Hyatt Hotels Corporation
Vincent Leung

Vincent Leung

Global Head of Digital Brand Marketing

Lenzing Group
Leo Lau

Leo Lau

Director, MarTech Lead Asia

Manulife Asia
Philip Chau

Philip Chau

Vice President, Group Head of Marketing

Regal Hotels Internal
Daniel Koo

Daniel Koo

AVP, Digital Platforms

Shangri-La Group

Eric Mui

Eric Mui

Vice-President of Sales

SleekFlow

Veronica Ho

Veronica Ho

Head of Data Analytics & Insights

SleekFlow

Johnnie Leung

Johnnie Leung

Business Development Director

The Trade Desk

Elvis Yan

Elvis Yan

Chief Marketing Officer

UA Finance
Angel Chiu

Angel Chiu

International Marketing Director

Warner Music Hong Kong

Alice Au

Alice Au

Group Director of Digital Marketing

Wharf Hotels
Vincent Ma

Vincent Ma

Co-Founder and Business Director

Zlashy

Hear the ravings from past attendees! 

Sponsors

Platinum Sponsor

celtra-logo

Gold Sponsors

celtra-logo
celtra-logo

Silver Sponsor 

celtra-logo

Exhibitors

celtra-logo
celtra-logo
celtra-logo

A match made in (marketing) heaven.

Showcase your insights. With 200-plus attendees, Digital Marketing Asia – Hong Kong will be a premium gathering of digital marketing professionals and associated functions.

In an intimate setting at Hong Kong's largest conference for all verticals of the digital marketing community, Digital Marketing Asia – Hong Kong is the perfect stage for you to drive lead generation, thought leadership positioning, illustrate the strength of your integrated North Asia network, and offer your latest tools, and more, with our audience.

We will put in the work. All you have to do is participate.

Please get in touch at partnerships_northasia@marketing-interactive.com to find out more on how you can be part of Digital Marketing Asia – Hong Kong.

OUR Reach

46,660+

Twitter followers

200,000

eNews subscribers

180,000+

Facebook followers

1,000,000+

Digital campaign impressions

5,000

Digital campaign reach

200,000+

Email campaign recipients

Eight reasons why you should partner with us

Brand recognition

Enhance your brand recognition not only through in-person networking, but also through regular publicity across the APAC marketing industry through our impressive reach of over 250,000 decision makers and influencers in Asia.

Brand positioning

Participate in meaningful conversations with Marketing decision-makers during networking sessions and position your brand to remain top-of-mind post-conference.

Product showcase

Show your suite of products and services to empower marketers and business leaders to drive business transformation and performance through your exclusive on-site exhibition booth.

Prospect engagement

Choose the method of engagement that best suits you whether an on-stage case study or leading a dynamic panel discussion. Be the catalyst for change and lead the charge to transform the workforce.

UNDERSTAND THE MARKET

Get real-time perspectives from leading marketers and decision makers to find out their pain points in order to ensure relevance for your business solutions and get inspiration for your future products and initiatives.

Lead generation

Generate leads and convert prospects beyond your existing clientele. Gain access to high-quality MQLs through face-to-face conversations with 200+ delegates and more.

GET CONNECTED

Our flagship series draws the top marketing leaders and brands from MNCs, government bodies, SMEs, and start-ups from Hong Kong with regional and global scopes who are hungry to develop a comprehensive digital marketing strategy and are ready to invest and maximise marketing investments.

CUSTOMISED MARKETING

We are committed to delivering value-adding engagements between you and your target market, and we will help you scale your marketing reach further. Speak to us on what you are looking for, and we will design the road map for success especially for you.

Get your pass and connect with the entire digital marketing community in Hong Kong!

LIMITED TIME OFFER: HKD 3,399

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MARKETER PASS

All-access ticket is available for in-house marketers only. Organiser reserves the right to accept, deny and/or restrict registrations of attendees.

Early Bird ends on 22 September 2023

HKD6,999 3,399

  • Access to ALL two days of conference sessions across four themes, including presentation materials (subject to speakers’ approval).
  • Access to live speakers Q&As.
  • Network exclusively with industry peers and marketing community.
  • Meet industry leaders seeking the latest solutions to up their game.

VENDOR PASS

Vendors definition: Any service provider to marketing related organisations including software vendors, consultants, internet developers, technology vendors, solution providers, agencies or companies with primary revenues resulting from commissions, subscriptions and/or advertising.

HKD 18,999
  • Access to ALL two days of conference sessions across four themes, including presentation materials (subject to speakers’ approval).
  • Access to live speakers Q&As.
  • Network exclusively with industry peers and marketing community.
  • Meet industry leaders seeking the latest solutions to up their game.

#Throwback to MARKETING-INTERACTIVE events

DMA’S RESOURCE LAB