WHEN
20 – 21 OCTOBER 2025

TIME
9:00 AM – 5:00 PM (GMT+8)

WHERE
HONG KONG

SOCIAL
#DIGITALMARKETINGASIA

attendees

speakers

sessions

Soft launch ends in:

Day(s)

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Hour(s)

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Minute(s)

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Optimising systems.
Accelerating performance.
Delivering clarity.

Marketing is moving into an era of system-level thinking. Fragmented tools, weakened signals, and rapid AI adoption are exposing gaps that one-off campaigns can’t solve. Teams need infrastructure that detects change, adjusts budgets, and refines creative without waiting for weekly reviews.

DMA Hong Kong 2025 tackles that shift head-on. Over two days, speakers break down how intelligent systems reshape targeting, how streamlined stacks restore velocity, and how purpose-built personalisation keeps customers engaged. Every session is built around clear mechanics: technology choices, workflow design, and measurement that proves value.

Attendees can expect practical insight into how modern marketing operates in complex environments. Sessions focus on system design, data orchestration, automation, and personalisation, with a clear emphasis on how these elements work together day to day. The agenda is built to support better decisions, faster execution, and stronger alignment.

Get ready for two days of transformative insights and game-changing innovation

Day 1: 20 October 2025

Engineering the modern marketing machine

Modern marketing demands systems, not just sparks. Marketers must forge scalable, data-driven operations that adapt in real time as complexity mounts. Unveil how top teams are building high-performance marketing machines, powered by AI, automated decisions, clean data, and seamless orchestration.

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Day 2: 21 October 2025

The human edge of modern marketing

Marketers face a critical question as automation accelerates and personalisation scales. How do we remain trusted, relevant, and resonant? Explores the tools and tactics that reconnect marketing with the customer through emotion, intelligence, and ethical design.

VIEW AGENDA

Brand new formats for 2025

Building on last year’s crowd-favourite formats, the 2025 edition will introduce two new content experiences designed to spark ideas, spotlight innovation, and fuel your next big moves.

Big ideas. 5 minutes. Endless possibilities.

Get rapid-fire insights on the latest innovations, breakthrough ideas, and market shifts, all in sharp, no-fluff bursts.

Tech deep dives. Real use cases.

Focused, practical, and loaded with value, these sessions put the spotlight on tools, platforms, and success stories that show exactly how marketers are getting results..

3 key areas of focus for forward-thinking brands in 2025

Intelligent systems in action

AI is already operating various aspects of marketing by determining who sees what, when, and on which platform. The current challenge is not about adoption but about control. As automation becomes more prevalent, success hinges on how teams design systems that can respond and learn quickly while adhering to business rules. Delves into the mechanics of intelligent infrastructure, where decision-making, optimisation, and oversight converge.

Modernising the marketing backbone

Marketing operations are struggling under the burden of excessive technology. Tools are scattered, workflows are complicated, and progress is slowing. Progressive brands are simplifying their processes by creating leaner technology stacks, streamlining data flows, and rethinking how teams transition from planning to execution. This event highlights the infrastructure changes that enable faster, smarter, and more aligned marketing strategies.

Personalisation with purpose

Audiences are becoming less engaged and are tuning out if they aren’t impressed quickly. The opportunity to connect is diminishing, making it essential for messages to be relevant and immediate. Examines how marketing teams are creating targeted content without being intrusive, adapting messaging to the real-world context, and developing personalisation strategies that feel authentic and human.

Discover why attendees return to Digital Marketing Asia year after year

Associate Director, Digital Marketing

AGBA Group

“Delighted to be attending the Digital Marketing Asia Hong Kong. Looking forward to absorbing new insights and exchanging ideas with leading digital marketing experts across various industries next year.”

Assistant Marketing Manager

CASETiFY

“Well-planned and covers a wide spectrum of topics that are very relevant for marketers today”

Head of Marketing

Decathlon Hong Kong

“It’s a great occasion to gather marketers from different industries to connect and share insights and learnings that are very valuable.”

Digital Marketing and Communications Manager

Four Seasons Hong Kong

“Insightful and thought provoking. Very positive and good learning opportunity.”

Head of Marketing

Guardforce Group

“Practical insights to enhance digital marketing execution.”

Associate Marketing Director

Hong Kong Arts Festival

“It’s an excellent event, with solid experience and sharing in China social media, AI, technology and brand marketing! And also an excellent networking chance with agency and industry practitioners! Looking forward for next year Marketing Interactive event!”

Assistant Brand Manager

Kimberly Clark

“Very informative and strategic event to provide trends and tactics.”

Manager, Performance Marketing, Asia Pacific

Marriott International

“Exposure to a variety of trending topics in digital marketing field.”

Sales & Marketing Executive

Okamoto Hong Kong

“Great chance to meet the marketers and catch up the trendy topic.”

Senior Manager Marketing

Peninsula Merchandising

“Enriched my understanding in new technology applications on marketing.”

Head of Marketing

PrimeCredit

“You can discover something you didn’t know before.”

Marketing Manager

Promise

“Glad to get the latest update in overall environment.”

Marketing Director, Strategy and Performance, Asia

Qantas

“Insightful and forward looking! Definitely worthwhile to attend.”

MarCom Manager

Ricoh Hong Kong

“A great event.”

Associate Director Marketing

Shiseido Hong Kong

“I enjoyed the technology and practical cases sharing by professional agency partners and seasoned marketers a lot which was inspiring. Love the energy and thought exchange!”

Director of Brand and Communications,

The Repulse Bay

“Very diverse and informative.”

Regional Marketing Director

Tory Burch

“A great moment to explore opportunities and exchange new ideas with industrial marketers and developers together.”

World-class speakers

Announcing 2025 speakers soon! If you would like to suggest a speaker, topic, or apply to speak, please email us at keryt@marketing-interactive.com.

APPLY TO SPEAK

Jennifer Wang

Head of Ecommerce, Asia

Carlsberg Group

Linda Wang

Head of Lifestyle Marketing

Cathay Pacific Airways 

Athena Ho

Head of Digital Commerce

LEGO Hong Kong

Flora Tsui

Head of Marketing & Digital Strategy

Toys“R”Us Asia

Become a sponsor

Microsoft, Yahoo, PRIZM, AnyMind, iClick and more have partnered with us.

Apply now for Digital Marketing Asia Hong Kong 2025.

Co-create, collaborate, and conquer

You hold the key to unlocking powerful connections. With over 200 senior marketing and business leaders from across Asia, Digital Marketing Asia Hong Kong 2025 is where decision-makers converge to engage, inspire, and define the future of marketing.

From lead generation and cross-border expansion, to thought leadership positioning and brand amplification, the possibilities are limitless when you connect with the region’s most influential marketing minds.

We’ll handle the groundwork; all you need to do is show up and lead the conversation!

Ready to take your brand to the next level? Get in touch with us at partnerships_northasia@marketing-interactive.com to find out more on how you can be part of Digital Marketing Asia Hong Kong 2025.

REQUEST FOR SPONSORSHIP KIT

Be our partner and put your cutting-edge solutions on the world map 

Our reach and audience profile: 

5,600,000

Website pageviews

1,630,000

Website users

17,000,000

Digital campaign impressions

181,000

Facebook followers

38,150  

Linkedin followers

46,100

X followers

Here’s what’s guaranteed at DMA 2025

D

isrupt the status quo by joining forces with Asia’s leading digital marketing thinkers and change-makers.

M

obilise cutting-edge technologies and actionable strategies to elevate your marketing game and business outcomes.

A

ccelerate your growth by connecting with industry pioneers and gaining invaluable insights that will future-proof your marketing strategies.

OUR DMA 2025 FOOTPRINT

DMA Philippines

Digital Marketing Asia Philippines returns for the second time in a row! Happening on 2 September 2025 in Manila.

DMA Singapore

Digital Marketing Asia is back for its 13th edition on 24-25 September 2025!

DMA Indonesia

Digital Marketing Asia Indonesia is back for the second time this year! Happening this October. Stay tuned!

DMA Malaysia

Digital Marketing Asia expands its first foray into Malaysia this year! Look out for the conference date reveal.

REGISTER TODAY

Bringing to you an exclusive gathering of digital disruptors.    

IN-PERSON: ALL-ACCESS PASS

Launch price ends on 6 July

HK$ 8,599 2,099

REGISTER NOW

Access to ALL two days of the conference sessions, including presentation materials (subject to speakers’ permission).
Access to daily face-to-face networking activities with 200+ attendees.   
Exclusive invite to end-of-day closing cocktail reception.