WHEN
20 – 21 OCTOBER 2025
TIME
9:00 AM – 5:00 PM (GMT+8)
WHERE
HONG KONG
SOCIAL
#DIGITALMARKETINGASIA
attendees
speakers
sessions
Super Early Bird ends in:
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Optimising systems.
Accelerating performance.
Delivering clarity.
Marketing is moving into an era of system-level thinking. Fragmented tools, weakened signals, and rapid AI adoption are exposing gaps that one-off campaigns can’t solve. Teams need infrastructure that detects change, adjusts budgets, and refines creative without waiting for weekly reviews.
DMA Hong Kong 2025 tackles that shift head-on. Over two days, speakers break down how intelligent systems reshape targeting, how streamlined stacks restore velocity, and how purpose-built personalisation keeps customers engaged. Every session is built around clear mechanics: technology choices, workflow design, and measurement that proves value.
Attendees can expect practical insight into how modern marketing operates in complex environments. Sessions focus on system design, data orchestration, automation, and personalisation, with a clear emphasis on how these elements work together day to day. The agenda is built to support better decisions, faster execution, and stronger alignment.
Get ready for two days of transformative insights and game-changing innovation
Day 1: 20 October 2025
Engineering the modern marketing machine
Modern marketing demands systems, not just sparks. Marketers must forge scalable, data-driven operations that adapt in real time as complexity mounts. Unveil how top teams are building high-performance marketing machines, powered by AI, automated decisions, clean data, and seamless orchestration.
Day 2: 21 October 2025
The human edge of modern marketing
Marketers face a critical question as automation accelerates and personalisation scales. How do we remain trusted, relevant, and resonant? Explores the tools and tactics that reconnect marketing with the customer through emotion, intelligence, and ethical design.
Brand new formats for 2025
Building on last year’s crowd-favourite formats, the 2025 edition will introduce two new content experiences designed to spark ideas, spotlight innovation, and fuel your next big moves.
Big ideas. 5 minutes. Endless possibilities.
Tech deep dives. Real use cases.
3 key areas of focus for forward-thinking brands in 2025
Intelligent systems in action
Modernising the marketing backbone
Personalisation with purpose
Audiences are becoming less engaged and are tuning out if they aren’t impressed quickly. The opportunity to connect is diminishing, making it essential for messages to be relevant and immediate. Examines how marketing teams are creating targeted content without being intrusive, adapting messaging to the real-world context, and developing personalisation strategies that feel authentic and human.
Discover why attendees return to Digital Marketing Asia year after year
Associate Director, Digital Marketing
AGBA Group
Assistant Marketing Manager
CASETiFY
Head of Marketing
Decathlon Hong Kong
Digital Marketing and Communications Manager
Four Seasons Hong Kong
Head of Marketing
Guardforce Group
Associate Marketing Director
Hong Kong Arts Festival
Assistant Brand Manager
Kimberly Clark
Manager, Performance Marketing, Asia Pacific
Marriott International
Sales & Marketing Executive
Okamoto Hong Kong
Senior Manager Marketing
Peninsula Merchandising
Head of Marketing
PrimeCredit
Marketing Manager
Promise
Marketing Director, Strategy and Performance, Asia
Qantas
MarCom Manager
Ricoh Hong Kong
Associate Director Marketing
Shiseido Hong Kong
Director of Brand and Communications,
The Repulse Bay
Regional Marketing Director
Tory Burch
World-class speakers
Jennifer Wang
Head of Ecommerce, Asia
Carlsberg Group
Linda Wang
Head of Lifestyle Marketing
Cathay Pacific Airways
Ryan Lee
EVP and Co-Founder
The Pinkfong Company (Baby Shark)
Flora Tsui
Vice President, Marketing and Digital Strategy
Toys“R”Us Asia
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
Karen Wong
Deputy Editor – North Asia
MARKETING-INTERACTIVE
Vanessa Yuen
Journalist – North Asia
MARKETING-INTERACTIVE
2025 Sponsors
Diamond Sponsor
Platinum Sponsor
Silver Sponsors
Exhibitor
Event Partner
Become a sponsor
Microsoft, Yahoo, PRIZM, AnyMind, iClick and more have partnered with us.
Co-create, collaborate, and conquer
You hold the key to unlocking powerful connections. With over 200 senior marketing and business leaders from across Asia, Digital Marketing Asia Hong Kong 2025 is where decision-makers converge to engage, inspire, and define the future of marketing.
From lead generation and cross-border expansion, to thought leadership positioning and brand amplification, the possibilities are limitless when you connect with the region’s most influential marketing minds.
We’ll handle the groundwork; all you need to do is show up and lead the conversation!
Ready to take your brand to the next level? Get in touch with us at partnerships_northasia@marketing-interactive.com to find out more on how you can be part of Digital Marketing Asia Hong Kong 2025.
Be our partner and put your cutting-edge solutions on the world map
Our reach and audience profile:
Here’s what’s guaranteed at DMA 2025
OUR DMA 2025 FOOTPRINT
DMA Philippines
Digital Marketing Asia Philippines returns for the second time in a row! Happening on 2 September 2025 in Manila.
DMA Singapore
Digital Marketing Asia is back for its 13th edition on 24-25 September 2025!
DMA Indonesia
Digital Marketing Asia Indonesia is back for the second time this year! Happening this October. Stay tuned!
DMA Malaysia
Digital Marketing Asia expands its first foray into Malaysia this year! Look out for the conference date reveal.
REGISTER TODAY
Bringing to you an exclusive gathering of digital disruptors.
IN-PERSON: ALL-ACCESS PASS
Super Early Bird Price ends on 27 July
HK$ 8,599 2,599
- Access to ALL two days of the conference sessions, including presentation materials (subject to speakers’ permission).
- Access to daily face-to-face networking activities with 200+ attendees.
- Exclusive invite to end-of-day closing cocktail reception.
AGENCY, VENDOR PASS
Same rate all the way
HK$ 18,900
- Meet industry leaders seeking the latest solutions to up their game.
- Network exclusively with industry peers and the marketing community.
NEED TO CONVINCE YOUR BOSS?
#Throwback to Digital Marketing Asia 2024
DMA’S RESOURCE LAB
6 Gen Z trends in China marketers should take note of in 2024
Marketers, these are 10 trends you need to take note of in 2024
What opportunities lie ahead within the CXM space in 2024?
10 APAC trends marketers should know to stay ahead of the curve in 2024
Study: Marketers are prioritising media and digital marketing at cybersecurity costs
10 digital marketing trends marketers need to look out for in 2024
Study: Gen AI takes 62% of total marketing technology budgets
How brands can yield better results during their exploration phase of AI
How brands can better leverage new-age experiences to engage with consumers
AI an additional responsibility for CMOs: How they can cope
