WHEN
26 – 27 OCTOBER
2023
WHERE
The Mira Hong Kong
TIME
9AM – 4.30PM
(GMT+8/HKT)
SOCIAL
#DIGITALMARKETINGASIA
Limited time offer – tickets increase in price in
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
ATTENDEES
SPEAKERS
SESSIONS
DAYS
THEMES
ATTENDEES
SPEAKERS
SESSIONS
DAYS
THEMES
Digital Marketing Asia comes to Hong Kong, inspired by 11 years of success in Southeast Asia.
As we commemorate Digital Marketing Asia’s 11th year, we are excited to bring together more than 200 of the North Asia region’s brightest minds, eager to connect, learn, and upscale, Digital Marketing Asia – Hong Kong. The event will uncover transformative trends impacting marketing leaders and decision-makers that will arm you for 2024 and beyond.
Redefine possibilities. Innovate for the future.
Currently, over 92% of marketers in the APAC region believe that phasing out third-party cookies can help strengthen trust in advertising among consumers in the long run. How difficult will it be for marketers to transition and how will the process unfold? At the same time, with social media and commerce becoming more relevant, along with increased adoption of AI tools in the marketing stack, has meant 2023 has been a year of transformation and upskilling for many.
So how will all of these fast-evolving changes translate to long-term success within your organisation?
Join our impressive community where we engage in thought-provoking discussions and share success strategies with our community of marketers and industry experts, who will allow you to discover new ways of reaching your audiences and unlock areas of growth both personally and professionally.
Experience exclusive insights shared by the hottest local and global brands; get access to face-to-face networking opportunities, and hyper-focused presentation topics across four themes; dive into real-life digital marketing wins, engaging thought leadership discussions, and more. Join us for an unmissable experience. All under one roof.
Two days. Four themes. A conference like never before
Day 1, 26 Oct (Thurs)
Digital health check: Where do you stand?
Morning: Analytics in a post-cookie world
Marketers in the APAC region are now preparing for future without cookies. How can they continue to get customer insights while ensuring data-privacy compliance?
Afternoon: The new digital experience in North Asia
Digital marketing is here to stay. But how has Hong Kong fared digitally post its reopening? What are the marketing trends that will stay with us and what will change in the ‘new normal’?
Day 2, 27 Oct (Fri)
Game Changers: Unlocking the potentials of social commerce and AI
Morning: Social commerce
Social commerce is now all the rage but how can you capitalise on the trend effectively?
Afternoon: Putting AI in practice
In 2023, AI showed its prowess, reshaping the marketing landscape at an unprecedented pace. How has AI impacted marketing and what insights can we learn? Stay ahead of the game and upskill your knowledge through this session.
In a year when the marketing world in North Asia needs to fully utilise the full extent of the tools at their disposal, we have carved out a two-day conference on the following key areas of focus for Digital Marketing Asia – Hong Kong:
Analytics in a post-cookie world
Across APAC, 79% of brands still rely heavily on third-party cookies, with over half 56% of business leaders expecting the end of third-party cookies will hurt their businesses. Yet, currently, 52% of APAC leaders still spend at least half of their marketing budgets on cookie-based activations – and astoundingly, 79% actually plan to increase spending on cookie-dependent activations this year.
So what exactly is stopping us from truly embracing the cookie wipe out? And is there more than what meets the eye? Uncover what the future of reporting, measurement, and attribution will look like as marketing departments get ready for a seismic change.
Rising adoption of social commerce
Live commerce has made its home in Asia as the world of social and commerce start to blend. The trend, led by China has gotten marketers across the region rethinking their social game plan.
According to reports, the social commerce industry in Asia is expected to grow steadily, recording a CAGR of 34.4% during 2022 to 2028.
As we fast approach 2024, where does the trend stand and with more consumers heading online daily, how can the social commerce trend work in your favour? We find out.
Putting AI in practice
It’s not going to replace your job, but it is something you need to understand in all its forms.
According to McKinsey, the rise of AI will impact three key areas of marketing and sales: customer experience (CX), growth, and productivity.
How will the latest suite of generative AI platforms influence SEO, creative campaigns, and of course your ultimate ROI as an organisation? Join this hotly debated conversation to learn the best ways to leverage AI in your organisation.
Speakers
We are announcing our 2023 speaker line-up very soon. If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com
Jack Tam
General Manager, CRM
Ben Chow
Director, Digital – Asia Pacific
Vincent Leung
Global Head of Digital Brand Marketing
Leo Lau
Director, MarTech Lead Asia
Philip Chau
Vice President, Group Head of Marketing
Daniel Koo
AVP, Digital Platforms
Shangri-La Group
Eric Mui
Vice-President of Sales
SleekFlow
Veronica Ho
Head of Data Analytics & Insights
SleekFlow
Johnnie Leung
Business Development Director
The Trade Desk
Elvis Yan
Chief Marketing Officer
Angel Chiu
International Marketing Director
Warner Music Hong Kong
Alice Au
Group Director of Digital Marketing
Vincent Ma
Co-Founder and Business Director
Zlashy
Stephanie Sin, Chief Digital Curator
Yulan Group
Jenny Leung, Co-Founder
World Kitchen Club
Jane Choi, Branding and Communications Manager
DSG Energy
Tim Chan, Marketing Lead
GenieBiome
Eugene Mak, Digital Marketing Manager
New World Millennium HK Hotel
Sponsors
Platinum Sponsor
Gold Sponsors
Silver Sponsor
Exhibitors
A match made in (marketing) heaven.
Showcase your insights. With 200-plus attendees, Digital Marketing Asia – Hong Kong will be a premium gathering of digital marketing professionals and associated functions.
In an intimate setting at Hong Kong's largest conference for all verticals of the digital marketing community, Digital Marketing Asia – Hong Kong is the perfect stage for you to drive lead generation, thought leadership positioning, illustrate the strength of your integrated North Asia network, and offer your latest tools, and more, with our audience.
We will put in the work. All you have to do is participate.
Please get in touch at partnerships_northasia@marketing-interactive.com to find out more on how you can be part of Digital Marketing Asia – Hong Kong.
OUR Reach
46,660+
Twitter followers
200,000
eNews subscribers
180,000+
Facebook followers
1,000,000+
Digital campaign impressions
5,000
Digital campaign reach
200,000+
Email campaign recipients
Eight reasons why you should partner with us
Brand recognition
Enhance your brand recognition not only through in-person networking, but also through regular publicity across the APAC marketing industry through our impressive reach of over 250,000 decision makers and influencers in Asia.
Brand positioning
Participate in meaningful conversations with Marketing decision-makers during networking sessions and position your brand to remain top-of-mind post-conference.
Product showcase
Show your suite of products and services to empower marketers and business leaders to drive business transformation and performance through your exclusive on-site exhibition booth.
Prospect engagement
Choose the method of engagement that best suits you whether an on-stage case study or leading a dynamic panel discussion. Be the catalyst for change and lead the charge to transform the workforce.
UNDERSTAND THE MARKET
Lead generation
Generate leads and convert prospects beyond your existing clientele. Gain access to high-quality MQLs through face-to-face conversations with 200+ delegates and more.
GET CONNECTED
Our flagship series draws the top marketing leaders and brands from MNCs, government bodies, SMEs, and start-ups from Hong Kong with regional and global scopes who are hungry to develop a comprehensive digital marketing strategy and are ready to invest and maximise marketing investments.
CUSTOMISED MARKETING
Get your pass and connect with the entire digital marketing community in Hong Kong!
LIMITED TIME OFFER: HKD 3,399
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
MARKETER PASS
All-access ticket is available for in-house marketers only. Organiser reserves the right to accept, deny and/or restrict registrations of attendees.
Early Bird ends on 22 September 2023
HKD6,999 3,399
- Access to ALL two days of conference sessions across four themes, including presentation materials (subject to speakers’ approval).
- Access to live speakers Q&As.
- Network exclusively with industry peers and marketing community.
- Meet industry leaders seeking the latest solutions to up their game.
VENDOR PASS
Vendors definition: Any service provider to marketing related organisations including software vendors, consultants, internet developers, technology vendors, solution providers, agencies or companies with primary revenues resulting from commissions, subscriptions and/or advertising.
- Access to ALL two days of conference sessions across four themes, including presentation materials (subject to speakers’ approval).
- Access to live speakers Q&As.
- Network exclusively with industry peers and marketing community.
- Meet industry leaders seeking the latest solutions to up their game.
#Throwback to MARKETING-INTERACTIVE events
DMA’S RESOURCE LAB
Gen Z's impact on luxury branding: How brands can appeal to the new gen of luxury shoppers
How brands can utilise user generated content in this day and age
A majority of Asian women feel unrepresented in ads, how can adland lend its support?
How brands can avoid rainbow capitalising this Pride month
Spotify trims podcast unit: Is the medium still relevant for adland players?
More HongKongers turning to Xiaohongshu: How can local brands best capitalise on the trend?
Live 'Shoppertainment': The next big thing in campaigns?
Staying relevant as AI closes in: Adland players weigh in
How can agency leads promote gender diversity among adland creatives?
What it takes to lead on a global stage, according to 3 international adland players
Is there really an optimal time to post on social media? Experts weigh in
Retail brands love unmanned stores, but will traditional retailers be replaced?
There's no quick fix for talent shortage in HK adland, but what more can be done?
Rebel with a cause: Why having a 'cause' alone isn't enough anymore
More Chinese tourists turning to experiential travel: How can hotel brands in HK stand out?
