Jaslin Goh

Jaslin Goh

Director, Marketing, Communications and Data

Octopus

Jaslin Goh is the Director of Marketing, Communications and Data at Octopus Cards, responsible for driving growth in digital innovation and ecosystem development for the company.

Jaslin has over 20 years’ experience in commercialisation, management, integrated marketing, branding, management consultancy, data insights, customer experience, innovation design in Hong Kong, Greater China and the Asia Pacific, across a broad spectrum of brands.

Prior to joining Octopus, Jaslin served as the APAC Vice President of Marketing at foodpanda, managing branding performance and growth initiatives across 11 markets in Asia, including Singapore, Hong Kong, Taiwan, and Thailand. Previously, she had also helmed senior roles at HSBC, Virtual bank, Shangri-la Group and more.

Jaslin is also a strong advocate for balancing professional ambition with personal wellbeing, having expressed a renewed focus on family and expanding her scope beyond brand performance and growth marketing into data, AI and loyalty to elevate the digitalization and customer engagement to the next level.