Joyce Li

Joyce Li

Head of Customer Marketing

Moët Hennessy Diageo Hong Kong and Macau

Joyce Li is a marketing leader with extensive experience across customer marketing, brand management and commercial strategy. She is currently Head of Customer Marketing at Moët Hennessy Diageo Hong Kong and Macau, leading customer strategy, channel activation and commercial investment across the company’s portfolio of luxury wines and spirits.

Prior to joining Moët Hennessy Diageo, Joyce held marketing roles at Philips, L’Oréal and Procter & Gamble, building broad experience across consumer electronics, beauty and FMCG in Hong Kong and Mainland China. Throughout her career, she has led brand transformation, new product development and integrated go-to-market initiatives, translating brand strategy into compelling customer propositions and commercial growth.

Bringing an entrepreneurial approach to identifying new growth opportunities and navigating complex market environments, Joyce has a proven track record of building new business platforms and creating long-term value for brands, customers and the wider organisation.