Maria Bien

Maria Bien

Group Marketing Lead

The Academïcs Group

Maria Bien is the Marketing Lead at The Academïcs Group, where she oversees brand strategy, CRM transformation initiatives, and omnichannel marketing across its award-winning F&B brands, The Coffee Academïcs and Ninetys. With vast experience spanning the FMCG and F&B sectors, Maria has a proven track record of transforming customer journeys through integrated digital experiences, data-driven personalization, and strategic brand storytelling. Her leadership has been instrumental in driving both online and offline engagement, forging high-impact partnerships, and pioneering CRM-led loyalty programs that deliver measurable growth and retention.

Prior to this, Maria served as Head of Marketing at Flash Coffee, where she led regional marketing initiatives, rolled out CRM innovations, and drove vertical expansion efforts that accelerated brand presence and customer acquisition. Maria is driven by a passion for shaping the future of digital marketing, where technology, creativity, and human insight converge to craft deeply personalized, meaningful brand experiences that resonate at every touchpoint and scale with purpose.