Paul Tse

Paul Tse

Chief Customer and Marketing Officer

FWD Hong Kong & Macau

Paul Tse is the Chief Marketing and Digital Officer of FWD Hong Kong & Macau, overseeing the company’s marketing, branding and corporate communications, customer data analytics, direct and tele-marketing, as well as partnership distribution.
In addition to his marketing leadership, Paul also has another crucial role of leading the company’s digital transformation, direct-to-customer (DTC) digital commerce distribution, and digital touch points acceleration for more real-time, personalised customer engagement.

Paul has over 30 years of experience in marketing, sales, and business strategy across various industries and multinational companies such as airlines, financial institutions, and retail and luxury brands. He has a wealth of experience in integrated and multichannel marketing programmes on branding, customer relationship management, loyalty programmes, digital marketing, and e-commerce.

Paul holds an Executive Master of Business Administration (EMBA) degree and a Bachelor of Social Science degree from the Chinese University of Hong Kong. Outside of work, Paul has great passion for soccer and brewing great coffees!