Ryan Lee

Ryan Lee

EVP and Co-Founder

The Pinkfong Company (Baby Shark)

Ryan is the Executive Director and producer of the content business – animation, mobile app, and online game – seasoned through various project launches and operations in Korea and the global market for over 20 years. He has an extensive knowledge and experience in the content industry, building networks and co-working with internal and external stakeholders. At the Pinkfong Company, he has produced 3 seasons of The Baby Shark Big Show! with Nickelodeon and produced more than 1,000 songs and stories including the viral ‘Baby Shark’ video, which has garnered over 15 billion views as YouTube’s the No.1 most watched video. He also provides cross-functional management; direct 46 employees across local subsidiaries and global business. Ryan also launched the first-ever North American tour ‘Baby Shark Live’ and produced an animated TV series, Pinkfong WonderStar in South Korea. Ryan directs Pinkfong’s brand marketing, while spearheading licensing business and diversification of content distribution channels.