Yoko Yeung

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

As the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen, Yoko Yeung leads the brand’s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. She drives brand desirability and strengthens the brand’s regional presence through creative storytelling and digital innovation across omni-channel touchpoints.

Yoko brings a wealth of experience in brand development, experiential marketing, and cross-market leadership across various luxury sectors, from regional to global levels, including the luxury spirit house The Macallan, pioneering watchmaker Breguet, and automobile leaders BMW and Audi. She has driven numerous high-impact campaigns that have elevated the brand’s market presence.