Kestrel Lee

Integrated Solutions, China Creative Lead

Dentsu China

With over 20 years of advertising experience, Kestrel Lee is a Creative and Technological leader in AI, New Retail, social media, e-commerce, integrated and digital marketing.

Starting out as a copywriter in Singapore, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient and ZENO/Edelman for clients such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Air New Zealand etc.

Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to brands like Unilever, LVMH and L’Oreal Paris in China and Asia.

Recognized by Campaign Asia Pacific Digital A-list for ecommerce, he is also a sought-after consultant for emerging media, new technology, AI, metaverse and gaming engagement, Onlineto-Offline New Retail, social media and e-commerce transformation. He was also a key masterclass trainer with MARKETING-INTERACTIVE for the region for digital innovations.

“Our work in China will drive innovation all over the world. Just glad to be part of this revolution,” he states.

Currently Kestrel is also heavily involved in inbound and outbound marketing for brands coming into China and Chinese brands going overseas.