Roger Li

Head of Yahoo Creative

Yahoo APAC

Roger Li joined Yahoo, a media and tech brand for more than a decade. With his strong leadership and passion in innovation and technology, he is in-charged with the responsibility to bring cutting edge advertising technology to Yahoo ad solutions so as to maximize client’s campaign creativity and performance.

Roger was the founding team leader in setting up the pan-APAC AdTech unit and leading the operations across Yahoo Asia Pacific offices in Australia, Hong Kong, India, Japan, Singapore and Taiwan. As the senior director of Yahoo Creative, Roger oversees a team of creative and technology professionals to deliver impactful ad experiences utilizing data, technology, and imagination. The team establishes and upholds company-wide ad standards, ensuring exceptional quality and client satisfaction. Roger is expertise in bridging the creative and technological aspects to develop innovative solutions and to create compelling campaigns that resonate with audiences and deliver results for clients. With Roger’s passion in AdTech, he stays updated on industry trends, fosters partnerships, and enhances the company’s ad creative capabilities to provide the best ad quality and client experience in Yahoo.

Roger earned a bachelor’s degree in Information Engineering and a master’s degree in New Media from the Chinese University of Hong Kong. He is also a member of the Content Marketing Committee at the IAB Hong Kong since 2018.