Zoe Chan

Head of Social Media, Asia

Expedia Group Brands

Zoe is a proven communications leader with deep experience in regional roles spanning public relations, corporate communications and social media. She is passionate about driving truly integrated communications for brands, most evident with her current role as Head of Social Media for the Expedia Group brands in Asia.

Her evolution from PR leader to a combined PR and social media role is a great example of pursuing integrated PR and social media strategies to deliver creative, impactful and award-winning communications programs that elevate the brand. She has deep expertise in stakeholder management through winning sponsorship from and collaborating with C-suite leaders and department heads as well as with external parties to drive effective and measurable communications strategies and activities.

Prior to her current role at Expedia Group, Zoe began her career with PR agencies including Edelman, moving on to roles at global technology firms like Nortel, showing equal capability in B2B and B2C domains. Her work has also led to multiple campaign successes in recent years at awards programs from the Markies and the PR Awards.