Anggia Pulungan

Moderator

Anggia Pulungan is a P&G-trained brand builder and business leader with more than 15 years of experience turning consumer understanding into brand and commercial growth.

She spent 13 years at Procter & Gamble across brand and commercial leadership roles, becoming its first Indonesian senior brand director and working across brands including Pantene, Head & Shoulders, Rejoice and Olay. She later went on to lead marketing at Cimory Group.

At the centre of Pulungan’s work is a long-standing curiosity about why people choose what they choose — and what businesses should do with that understanding. Today, her work sits at the intersection of consumer behaviour, brand strategy and growth, exploring how culture, technology and commerce are changing the way people discover, trust and buy brands.

She is particularly interested in one of marketing’s hardest tensions: how to deliver the growth businesses need today while building brands people will still choose tomorrow.