Anggun Melati

Senior Vice President, Marketing

Ismaya Group Lifestyle

Anggun Melati is one of Indonesia’s most forward-thinking marketing leaders, with nearly 20 years of experience in branding and marketing and a proven track record across the high-end real estate, lifestyle, and hospitality industries. Known for her unconventional approach that challenges traditional marketing, combining data-driven strategy with creative ingenuity to build brands that resonate with the ever-evolving behaviours, trends, and expectations of modern consumers.

As senior vice president of marketing at Ismaya Group Lifestyle, she leads 360° branding and marketing strategies for some of the country’s most iconic F&B and lifestyle brands, driving innovation and shaping the future of brand experience at the intersection of urban culture, experiential marketing, and digital transformation