Arief Syarifudin

Head of Marketing and PR

Volkswagen and Audi Indonesia

Arief Syarifudin is a strategic marketing and brand executive with more than two decades of experience driving brand transformation, commercial growth, and premium positioning across the automotive, electric vehicle, telecommunications, and FMCG industries.

Recognised for building high-impact brand ecosystems and leading integrated marketing strategies, he has strengthened business performance, elevated customer desirability, and created long-term brand equity across leading international automotive brands including Volkswagen, Audi, MG Motor, and Chevrolet.

Syarifudin brings extensive expertise in premium brand development, EV market acceleration, strategic communications, public relations, government affairs, digital transformation, and dealer network optimisation — combining business acumen, creativity, and leadership into measurable market impact.

He is also known for transforming marketing beyond conventional campaigns by creating cultural relevance, aspirational positioning, and integrated brand experiences that strengthen market leadership and business sustainability.