Diana Riaya

Head of Marketing

Kalbe Blackmores

Diana Riaya is head of marketing at Blackmores Indonesia, leading brands across beauty, women’s health, immunity, and everyday health. Her earlier experience in skincare and food shaped her approach to consumer insight, storytelling, and digital marketing. She has led campaigns, creator partnerships, social commerce, and product launches that connect with people and drive growth. Passionate about building trust through digital platforms, Riaya brings an entrepreneur’s practical perspective to testing ideas and turning conversations into action.