Jessica Setiawan

Marketing Director

Multi Bintang Indonesia (HEINEKEN)

Jessica Setiawan is a seasoned marketer with more than 15 years across different country, regional and global positions.

She started her career in Sampoerna, then Unilever before joining Multi Bintang Indonesia in 2011 where she led the premiumisation of Heineken® brand in Indonesia. In 2016, she joined the global Heineken® brand team in Amsterdam focusing on digital transformation to be mobile-first and data-driven for global brand campaigns. She moved to Singapore in 2018 focusing on becoming a commercial partner for HEINEKEN APAC.

In her current role as marketing director of Multi Bintang Indonesia, she leads her team of passionate marketers to champion consumer needs into successful brand stories that transform into business performance, growth and innovation for portfolio of brands including Heineken® and BINTANG; launching BINTANG Crystal and BINTANG Anggur Merah, and recently Tiger Soju Flavored Lager in 2023.