Nucki Prasastia

VP, Marketing Strategy, Smartfren

XLSMART Telecom

Nucki Prasastia is a marketing strategist with over 15 years of experience in the telecommunications, tobacco, and pharmacy industries. He currently focuses on strategic marketing and insights at XLSMART Telecom, where he integrates data and market intelligence to support business growth. His professional journey spans leading companies including Smartfren, Indosat Ooredoo, XL Axiata, Kalbe, and Djarum, where he worked across areas such as market research, product strategy, and customer insight. With a strong analytical mindset and passion for data-driven decision making, Prasatia brings practical perspectives on how businesses can stay relevant and competitive in a dynamic market environment.