Sandra Effendy

Vice President of Marketing

AUDY Dental

Sandra Effendy is a marketing and brand strategist with over 13 years of experience across healthcare, FMCG, and technology industries. She specialises in building customer-centric growth strategies by combining brand development, integrated marketing, and market research insights. As vice president of marketing at AUDY Dental, Effendy leads the company’s marketing transformation, overseeing brand positioning, customer acquisition, 360 marketing and communications, and strategic partnerships. Her ability to translate consumer insights into meaningful business outcomes has played a key role in strengthening market leadership and driving the success of impactful marketing initiatives, contributing to industry recognition for marketing excellence.