Agenda

2 September 2025

8:00 AM

Registration

8:50 AM

Welcome remarks 

9:00 AM

[Opening keynote]

Breaking the genius gridlock of AI – Thrive or die: Are you AI-ready?

Your biggest competitor doesn’t exist yet: Exploring how AI is disrupting industries and careers—and how to stay ahead of the curve.
Breaking through the AI gridlock: Overcoming common barriers to AI implementation for executives just beginning their journey.
Practical steps to being AI-ready: Actionable strategies and real-world examples for becoming AI-empowered.

Dominique Rose Van-Winther

Chief AI Evangelist, CEO

Final Upgrade AI

9:45 AM

[Case study]

AI-driven consumer segmentation for hyper-targeted campaigns

How to build modular, API-ready campaigns, across paid, owned, earned, and dark social.
Why data sync, not creative sync, is the true unlock for journey coherence.
How leading teams are designing multi-touch experience architecture from impression to conversion.

Myk Ogbinar

Data and Analytics Head

San Miguel Corporation

10:15 AM

[Case study]

Tech, trust, and storytelling: Reimagining growth through relevance and real-time insight

Leverage real-time data and AI to deliver hyper-relevant, high-converting digital experiences.
Earn trust through transparent, insight-driven marketing that speaks to evolving consumer values.
Transform static storytelling into dynamic, personalised journeys across every digital touchpoint.

Sonali Verma

Chief Marketing Officer

Manulife Philippines

10:45 AM

Networking break

11:15 AM

[Case study]

The path to least resistance: Designing a seamless customer journey with CX orchestration

Dive into the concept of path optimisation, where customers encounter minimal friction, ensuring they move smoothly from one touchpoint to the next.
Focus on how data-driven insights help design frictionless customer paths by anticipating needs, eliminating unnecessary steps, and providing personalised recommendations at every stage.
Discuss how CX data such as CSAT, NPS, and session behaviour informs the orchestration of smoother customer experiences.

Martin Arranz IV

Digital Marketing Head

Federal Land

11:45 AM

[Panel discussion]

Scroll. Tap. Convert: Cracking the code of social commerce in the age of frictionless funnels and smart content ecosystems

Unpack how frictionless checkout experiences and platform-native storefronts are redefining purchase intent.
Why smart-content ecosystems – where data meets creative in real time – are mission-critical.
How to engineer digital experiences (such as zero-click shopping, UGCs, and AI-optimised customer journeys) that are both hyper-personalised and security-forward.

Moderator:

Angelica Cajucom

Head of Marketing and Sales Strategy

CJ Foods (Bibigo)

Panellists:

Andrea Luklukan

Marketing Leader

FUJIFILM Philippines

Regie Lagao

Head of Integrated Media, Digital Marketing and Content Excellence (SEA and HKTW)

Kenvue Metro Asia

James Arthur Lim

Corporate Marketing Head, NutriAsia and Senior Communications Technology Head, Digital Ventures Unit

NutriAsia Inc.

12:20 PM

Networking lunch

1:20 PM

[Panel discussion]

From virality to velocity: How UGC is supercharging influence in the new attention economy

Explore how top brands are deploying UGC flywheels, using tech to optimise content stacks, and building hybrid influence ecosystems that blend creator credibility with community-powered authenticity.
Strategies to elevate everyday voices, increase conversion through contextual content, and build brand narratives that thrive at the intersection of trust and tech.
Discover how to architect high-converting campaigns by blending influencer reach with UGC trust. Using creators to drive top-of-funnel visibility, then amplifying with real user stories that validate, convert, and scale across every channel.

Moderator:

Kat Costas

Marketing Director

Anko Philippines

Panellists:

John Paul Paglinawan

General Manager

Anta Group Philippines

Stephanie Balois Guerrero

VP Marketing

Bounty Plus, Inc.

Mark Joseph Sarmiento

Business Unit Head

Galderma Philippines

Tony Atayde

Marketing Director - Philippines and Indonesia

Pernod Ricard

1:55 PM

Power hour  

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

[Case study]

Coming soon

Dr. Raymond Sarmiento

Chief Operating Officer

Metro Pacific Health Tech

[Case study]

Precision ≠ personalisation: Getting real about intent-driven media in Southeast Asia

Janine Diaz

Regional Media Lead – APeC

Volvo Cars Corporation

[Case study]

Predictive power: How does machine learning shape real-time marketing strategies?

Francis Adrian H. Viernes

Chief Innovations Officer / Chief Data Scientist

Megaworld Corporation

2:55 PM

Networking break 

3:25 PM

[Case study]

Welcome to the signal wars: Marketing in an era of infinite noise

How Filipino brands can outmanoeuvre global players through data advantage.
The fall of last-click attribution and the rise of predictive intelligence.
Building cross-platform signal architecture to fuel performance + personalisation.

3:55 PM

[Panel discussion]

The new marketing KPI mindset: Redefining success in a world fuelled by data, growth, and tech

How metrics such as market share, customer lifetime value, and seamless tech integration have become the new benchmarks for success.
What happens when marketing leaders step up to own AI, data governance, cybersecurity, and revenue operations?
The rise of the chief data marketing officer: Is this mere hype or the next must-have role in every organisation?

Moderator: