Agenda
29 September 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:15 AM
[Opening session]
Beyond experimentation: When AI fluency becomes the competitive edge
10:00 AM
[Case study]
Operationalising AI for ROI: A practical framework for measurable impact
10:30 AM
Networking break
11:00 AM
[Panel discussion]
Powering discoverability in an AI-first search world
11:30 AM
[Case study]
Hyperpersonalisation under pressure: Using first-party data to win wallet share when budgets shrink
12:00 PM
[Case study]
Intent as experience: Meeting customer expectations in an omnichannel, on-demand world
12:30 PM
Networking lunch
1:30 PM
[Panel discussion]
From awareness to revenue: Orchestrating a commerce-led influencer strategy
2:00 PM
[Case study]
Built to convert: Short-form video as a performance marketing channel in 2026
2:30 PM
[Case study]
From feed to checkout: How intelligent retail is rewriting the Filipino shopping journey
3:00 PM
Networking break
3:30 PM
[Case study]
Talk like a person, sell like a bot: The art of human-first conversational commerce
4:00 PM
[Panel discussion]
Anticipate, engage, retain: The digital playbook for customer retention in 2027
4:30 PM
Closing remarks
4:35 PM