2025 Speaker's Profile

Axiata_Fernie Jasmine

Chad Sotelo

Chief Marketing Officer

Robinsons Land Corporation
Chad Sotelo is the chief marketing officer at Robinsons Land. He creates sustained long-term value for the business by focusing on what truly matters: providing meaningful solutions to the problems of consumers and shoppers, while building strong teams and a great workplace for employees.

Sotelo has spent over two decades leading teams across marketing, sales, and general management in a wide range of industries. From building his foundation in project management at Accenture and learning brand discipline at Procter & Gamble, to exploring the world of beauty at L’Oréal and embracing K-Marketing as CMO of Samsung Philippines, he brings a unique perspective shaped by diverse experience. He also navigated the complexities of a global pandemic as General Manager at Electrolux, and now applies his expertise in residential real estate and property marketing at Robinsons Land and RLC Residences.

What sets him apart is his passion for understanding what people truly need — and crafting simple, effective ways to meet those needs. He believes that brand-building is everyone’s responsibility, not just marketing’s, and empowers individuals across all functions to think like marketers.

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