Chad Sotelo

Group CMO

Filinvest Development Corporation

Chad Sotelo is the group CMO at Filinvest Development Corporation, where he leads enterprise-wide marketing across a PHP 850+ billion conglomerate spanning real estate, banking, hospitality, power, sugar, and construction. He focuses on building integrated brand systems that drive coordinated, compounding demand – transforming marketing into a capital-efficient growth engine.

Previously, at Robinsons Land Corporation, Sotelo served as SVP and business unit general manager of RLC Residences – the group’s residential arm – while also holding the role of group CMO for RLC. Under his leadership, RLC Residences delivered its highest-ever sales, revenue, and profit in company history, reached number one market share among vertical residential developers in the Philippines as measured by Colliers, and number one brand preference as measured by Kantar.

With over two decades across marketing, sales, and general management, Sotelo has held leadership roles at Procter & Gamble, Samsung Philippines, Electrolux, L’Oréal, and Accenture – spanning FMCG, technology, beauty, and real estate.

Sotelo believes the next competitive frontier in marketing is not creative alone – it is the integration of AI, data infrastructure, and brand discipline into a unified growth system. He is a member of the FDC AI Council and an active advocate for AI adoption as a force multiplier across enterprise marketing.