Germaine Reyes

Moderator

Germaine A. Reyes is a distinguished leader, pioneering in market research that’s forward-thinking, highlighting strategic insights for business and marketing professionals, as well as the global academic community.

In 2025, Reyes was named an Insight250 Award winner, a global recognition supported by ESOMAR and mTab that celebrates innovators in market research. Selected by a jury comprising experts from organisations such as Google, Meta, Unilever and PepsiCo, she was the only Filipina among 250 leaders recognised for advancing enterprise intelligence and data-driven innovation.

Reyes held key directorship positions at The Coca-Cola Company’s Philippines division, AC Nielsen, PAC/BBDO—a subsidiary of BBDO New York—and Avellana & Associates. She holds both bachelor’s and master’s degrees in Statistics from the University of the Philippines Diliman.

She is currently President and CEO of Synergy Market Research + Strategic Consultancy, a management consulting, research and data analytics firm that serves as YouGov’s exclusive Philippine partner.