Kellda Centeno

Group Director – Digital, Loyalty & Delivery

Shakey’s Pizza

Kellda Centeno is currently the Group Director for Digital, Loyalty & Delivery at Shakey’s Pizza Asia Ventures. She oversees critical aspects of Shakey’s digital ecosystem, including customer-facing channels, loyalty programs, and delivery operations.

Her recent achievements include spearheading the launch of Shakey’s Super App, consistently achieving and maintaining a remarkable 4.8-star rating and setting industry standards for customer experience with the Shakey’s Delivery 31 minute delivery guarantee. Under Centeno’s leadership, the Supercard loyalty program has experienced exponential growth, with the active user base skyrocketing from 300,000 to 2.1 million, resulting in a sixfold increase in revenue.

Her versatile background spans various industries: from fast-moving consumer goods, to entrepreneurship and even a technology start-up. She is a seasoned leader known for her expertise in bridging the strategy-execution gap. Centeno’s passion lies in transforming strategic vision into tangible results, and her track record of launching initiatives speaks volumes about her dedication and expertise in the field.