2026 Speaker's Profile
Paolo Serrano
Vice President of Operations
Gerry’s Group of Restaurants
Paolo Daniele Serrano is an award-winning business leader with more than 25 years of experience spanning consumer goods, telecommunications and foodservice, with expertise across sales, marketing, operations, P&L management and business growth.
He currently serves as vice president of operations at Gerry’s Group of Restaurants, where he leads operational excellence, commercial performance and brand growth. Prior to this, Serrano was chief operating officer of Kuya J Restaurant and at Max’s Restaurant.
Earlier in his career, he held senior sales and marketing roles at Arla Foods Philippines, Globe Telecom, Mondelēz Philippines and Nestlé Philippines, building a career at the intersection of consumer insight, commercial strategy and execution.
Recognised as one of the Top 100 Filipinos to follow on LinkedIn in 2024, Serrano continues to share insights on leadership, business growth, consumer behavior and meaningful career transformation.
Across his career, Serrano has built a track record of turning consumer and market insights into strategies that drive growth—and translating strategy into execution through people and organisations.
2026 Speakers

Esay J. Querubin
Marketing Head

Roshan Nandwani
Head of Marketing and Commercial

Winston Almendras
Vice President and Head of Integrated Marketing, Digital, and Systems

Dr. Donald Patrick Lim
President and COO

Chad Sotelo
Group CMO

Paolo Serrano
Vice President of Operations
Gerry’s Group of Restaurants

KD Dizon
Chief Marketing Officer

Gino Cruz
Director for Marketing, Communications and Brand Experience

Kriscel Lagman
Head of Integrated Media and Accounts
Goldilocks Bakeshop

Megan Reichelt
Country Manager SEA, HK and Taiwan
Integral Ad Science

Francis Adrian H. Viernes
Chief Innovations Officer / Chief Data Scientist

Mea Guinhawa-Gabunada
VP – Head, Consumer and Marketplace Insights and Analytics

Sherwin Ayong Sario
Member Lifecycle Head, Mabuhay Miles
Philippine Airlines

Ricky Salvador
Director

Ron Baetiong
Founder and CEO

Sheree Gae Gayas
Head of Digital Commerce

Tanya Walker
Head of Marketing Communications

Paul Bantayan
Head of Marketing

Germaine Reyes
Moderator

Sheila Paul
Moderator

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE