Paul Bantayan

Head of Marketing

UNO Digital Bank

Paul Bantayan is a marketing and digital transformation leader working at the intersection of finance, technology and customer growth. Across banking, fintech and life insurance, he has built brands, scaled digital platforms and transformed marketing functions into engines of measurable business value. With a master’s degree in finance, he brings a commercially grounded approach to marketing and is a strong advocate for using technology to advance financial inclusion.

As head of marketing at UNO Digital Bank, Bantayan leads the full marketing function across brand and communications, growth, customer engagement, and rewards and loyalty. He has contributed to strong growth in the loans and depositor base, and to embedding AI-driven automation into marketing operations and reporting.

Previously, as vice president of digital and marketing technology at Pru Life UK, he led the company’s digital marketing ecosystem and helped scale its health and insurance app to over four million users. At Cashalo, he launched and grew the brand to more than two million users in under a year, building it into one of the most recognised microloan brands among the mass market. He has also led digital media strategy for BPI’s cards business.

Across his career, Bantayan has remained focused on turning marketing innovation into scalable business growth while making financial services more accessible to more Filipinos.